New

Cross-Affiliate Marketing Manager (Banking) - AZ, CA, CO, NV, TX, UT

BankTalent HQ
Competitive
vision insurance, parental leave, paid time off, tuition reimbursement, 401(k), profit sharing
United States, Utah, Salt Lake City
Oct 09, 2025
Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets. And because we've known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice. Ready to make your mark on a legacy brand? Our expanding marketing team is building something special-a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role - it's your chance to shape a creative vision with real impact. With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application. You bring the talent; we bring the opportunity. We are looking for a Cross-Affiliate Marketing Manager who will lead strategic marketing initiatives, while partnering with internal and external stakeholders to ensure cohesive messaging and impactful execution. This role will drive integrated marketing efforts including campaign development, brand strategy, communication and content creation. A key focus will be managing partnerships with internal teams, including HR, Finance, IR and other enterprise teams, aligning marketing efforts with affiliate goals and corporate strategy. This is an in-office position that will sit at a local corporate hub 5 days a week. This is not a hybrid role. Essential Functions: Develop and execute cross-affiliate marketing strategies that support Zions Bancorporation's brand culture and business objectives. Partner with functional leaders to understand their goals and translate them into compelling internal and external marketing and communications strategies and campaigns. Initiatives include employer branding, financial communications, and corporate reputation. Drive communication strategies and tactics that support HR and Recruiting programs (e.g., talent acquisition, onboarding), finance updates (e.g., quarterly results, budgeting), and investor relations (e.g., earnings calls, support shareholder communications). Lead project management, ensuring strategic alignment, timely execution, and cross-functional coordination across internal teams and client stakeholders. Generate ideas and content for sales collateral, advertising, external websites, and printed signage for events. Coordinating Coordinate and enforcing enforce branding guidelines and standards across departments and business lines. Ensuring Ensure compliance with banking laws and regulations, as well as internal policies and procedures. Contribute to additional marketing tasks or strategic projects based on organizational needs. Mentor and train new staff and champion educational opportunities. Salary Range: This position is eligible to earn a base salary in the range of $114,000 - $167,200 annually depending on job-related factors such as level of experience and location. This is an in-office position that will sit at a local corporate hub 5 days a week. This is not a hybrid role. Location Options: AZ, CA, CO, NV, TX, UT Qualifications: A master's or bachelor's degree in marketing, business, finance, or a related field is preferred. A minimum of 5+ years of experience in marketing, digital marketing, or a similar field with a focus on banking and/or retail bank products, or a related role. Skilled in weaving organizational history, mission and values into communications that resonate with diverse employee groups, potential hires and investors. Adept at building cross-functional relationships across departments, ensuring integrated messaging and smooth project execution. Ability to manage multiple projects simultaneously and effectively. Proficient in conducting market research and competitive analysis to inform marketing strategies. Strong written and verbal communication skills with the ability to present data findings clearly and persuasively. Benefits:** Medical, Dental and Vision Insurance - START DAY ONE! Life and Disability Insurance, Paid Parental Leave and Adoption Assistance Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience Mental health benefits including coaching and therapy sessions Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire Employee Ambassador preferred banking products