New 
AI Business Solution Offer Strategy
 Microsoft | |
 United States, Washington, Redmond | |
 Oct 14, 2025 | |
|
OverviewMicrosoft is evolving its go-to-market strategy to better support Small and Medium Enterprises (SMEs) through the Cloud Solution Provider (CSP) ecosystem. The AI Business Solutions (ABS) SME & Channel Growth Marketing team plays a pivotal role to transform our Go-to-market strategy through offer development, strategic partnerships, innovative business models, and much more. Our work spans a diverse customer base with varying levels of cloud maturity to better accelerate their Secure AI transformation journey with the Microsoft 365 Suites, Microsoft 365 Copilot, Copilot Studio, and Dynamics 365. At Microsoft, our mission is to empower every person and organization on the planet to achieve more. We embrace a growth mindset, foster innovation to empower others, and collaborate to achieve shared goals. Our culture is built on the values of respect, integrity, and accountability, creating an inclusive environment where everyone can thrive, both professionally and personally. About the Role :As the Senior Product Marketing Manager for SME&C Growth, you will own the strategy and execution of all ABS offers (promotions, targeted offers, empowerments, and other discounting/deal-making levers) to accelerate ABS performance across the SME&C segment. You will lead cross-functional efforts-collaborating with Business Planning, Field and Partner Sales, and Product Finance-to develop data-driven business cases to drive targeted outcomes via offers. In this critical role, you will be responsible for the end-to-end execution of these offers in the Cloud Solution Provider (CSP) channel. Whether working to operationalize promotional launch details to querying campaign sales performance retroactively, this candidate must be comfortable working across multiple teams to deliver tangible impact. This high-impact role requires strategic vision, analytical rigor, and a customer-focused mindset to identify needle-moving opportunities with a diverse skillset to deliver tangible results.
Responsibilities Go-to-Market Strategy: Design and execute CSP promotions and offers to drive adoption of Microsoft 365, Copilot, and Dynamics 365 in the SME segment. End-to-End Offer Governance: Manage the full lifecycle of offers, including defining target customer segments, partner eligibility criteria, onboarding processes, field landing plans, and performance measurement. Field & Partner Enablement: Develop and deliver partner enablement programs (training, communications, and resources) to ensure partners are equipped to sell and land new offers effectively. Cross-Functional Leadership: Serve as the liaison between field sales, partner marketing, and product teams to align go-to-market strategies and integrate feedback for continuous improvement. Data-Driven Optimization: Analyze offer performance and market trends, leveraging insights to refine promotion strategies and inform future offer development. Engineering & Operations Liaison: Collaborate with engineering to operationalize hero offer launches, and identify future commerce features to enable next-gen offer strategy | |