Associate, Earned Media

Associate, Earned Media

Weber Shandwick Atlanta has an exciting opportunity for an Associate, Earned Media to join our Consumer team. We are looking for a collaborative self-starter with the ability to create storytelling narratives with proven experience garnering earned attention. The ideal candidate is a team player with a strong understanding of how the marketing communications function impacts a client's business and how the client's business makes news.

Responsibilities:

• Develop and maintain strong relationships with key media contacts, pitching story ideas, and securing media coverage for the company or clients
• Write and edit press releases, media kits, and other communication materials, ensuring they align with brand messaging
• Track media coverage, analyze press mentions, and report on the effectiveness of media campaigns, providing insights and recommendations for improvement
• Support the strategic development of public relations and media relations plans and campaigns
• Research media topics, cultural trends, digital influencers, and reporters in support of new assignments and projects
• Interact with senior management and input feedback into tactics and strategies

Qualifications:

• 1+ years of communications experience, preferably in an agency environment
• Strong consumer media relations skills and relationships at the national, regional and trade/vertical level
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Desire to continuously learn new skills and knowledge, and willingness to always share skills and knowledge with team members as well as clients
• BA or BS in Public Relations, Communications, Journalism or related field
• Capable of working independently and in a dynamic, high energy, fast paced team-oriented atmosphere

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays - Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $50,000 - $55,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.