Brand & Product Specialist Job

Primary location:San Rafael,California
Relocation offered:No
Employment status:Full-Time
Travel:<10%
Non-compete:No

The estimated base salary range for this role is $90,000 to $110,000 per year.
Individual pay is based upon location, skills and expertise, experience and other relevant factors

What does it mean to work at BK Modern, a subsidiary of Armstrong World Industries?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

Standard benefit package offerings: medical, dental, prescription drugs, life insurance
Vacation and sick time

We are seeking a dynamic and creative Brand and Product Specialist to join our team. The ideal candidate must have a strong foundation as a Graphic Designer/Communication Specialist preferably within the A/E/C industry and a strong foundation in print, digital marketing, content creation, and analytics. This role is crucial in driving our branding efforts, enhancing brand visibility, and engaging with our target audience. Reporting to the BK Modern Studio Principal (General Manager), the Brand and Product Specialist develops and implements strategies to drive the company's creative direction across multiple platforms (e.g., print, digital, and social) to promote products and increase market awareness. This role communicates the company's vision, showcases projects and products, strengthens the brand, and supports product marketing and sales initiatives while highlighting innovation and design excellence.

What You'll Do

• Build and maintain an extensive knowledge base of company product and brand history for the story and content development.
• Work with management to develop, train, and write/compose progressive brand voice for client facing communications. Identifying opportunities and elevating the experience.
• Collaborate with the Customer Experience Team members to reduce redundancy and optimize integrations with IT/UX/UI/and Marketing Teams.

• Partner with Marketing Team to generate high-quality design and copy from strategy, concept, and execution within established brand voice for multiple media outlets and channels.
• Develop and own social and content calendars for items including blogs, collateral, and key internal and external communications assuring all messaging remains on brand and in the proper voice for a given channel
• Manage the company's presence across social media platforms by developing creative strategies to increase engagement and expand audience.
• Maintain and update website content to reflect new and completed projects.
• Collaborate and set up meetings as needed to move forward agenda and secures needed approvals.
• Coordinate the creation of engaging visual content, including photos and videos from job sites, and edit the materials for optimal use across print and digital platforms.
• Support all departments including Production, Samples, Inside and Outside Sales Teams, and clients through communication templates and updates and distributes to relevant parties on brand, time, approval, and with care.

• Provide support to the Sales Team and assists with various marketing-related duties and special projects as needed.
• Attend required meetings with various teams to collaboratively develop templated communications for customer inquiries.

• Create presentation graphics for client meetings, proposals, and internal use.

What will make you successful

• Proficiency in Adobe Creative Suite and Figma
• Working knowledge of After Effects and other motion/animation tools; familiarity with Sprout Social is a plus.
• Strong conceptual thinker and with an understanding of best practices across social and digital platforms, including Instagram and YouTube, and tailor creative work accordingly.
• Demonstrated expertise developing brand and marketing campaigns and driving execution across socials, paid media, web, motion, and emerging formats.
• Must be able to provide art direction for photography and video projects.
• Ability to apply core design principles such as typography, composition, and color with precision and attention to detail.
• Stays current with cultural and design trends and pushes creative boundaries in digital spaces.
• Collaborates effectively with teams, provides clear creative direction, and takes a hands-on approach to design work.
• Ability to work cross-functionally with media, marketing, and external vendors to ensure campaigns are strategically aligned and delivered at a high standard.
• Strong organization and time management skills while thriving in a fast-paced, feedback-driven environment.

Qualifications

• Bachelor's degree in journalism, public relations, communications or marketing
• 6+ years of experience in product marketing, design or art direction, with a strong focus on print, digital, and social-media creative.

Why should you join BK Modern., a subsidiary of Armstrong World Industries?

BK Modern is an architectural metal systems company based in San Rafael, operated by architects and industrial/product designers. We specialize in ultra-modern architectural metal systems for balcony guardrails, stair guardrails, wall screens, canopies and fencing among multiple other solutions. You will be participating in a wide variety of national and international landmark projects. Our projects are primarily for the multi-residential, educational, and commercial construction industries.

Our products are contemporary and cutting edge. We are looking for someone who is interested in being part of a fast-growing company that is set to become a leader in the architectural metal industry. Our clients are architects, interior designers, and major construction companies nationwide.

For more than 160 years, we have built our business on trust and integrity. It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we're here to serve - our customers, our shareholders, our communities and our employees.

We are committed to developing new and sustainable ceiling solutions, with design and performance possibilities that make a positive difference in spaces where we live, work, learn, heal and play. It's an exciting, rewarding business to be in, and we're committed to continue to grow and prosper for the benefit of all of our stakeholders. We hope you join us.

Our Sustainability Ambition

"Bringing our Purpose to Life" - lead a transformation in the design and building of spaces fit for today and tomorrow.
We are committed to:
* Engaging a diverse, purpose-driven workforce;
* Transforming buildings from structures that shelter into structures that serve and preserve the health and well-being of people and planet;
* Pursuing sustainable, innovative solutions for spaces where we live, work, learn heal and play;
* Being a catalyst for change with all of our stakeholders; and
* Making a positive difference in the environments and communities we impact.

About the location (San Rafael, CA)

San Rafael is a city located in the North Bay region of San Francisco Bay Area. San Rafael is at the center of things. The oldest, largest, and most culturally diverse city in Marin also enjoys the best weather. San Rafael is a lively business cultural center located in an area of natural beauty. It is a lively blend of Victorian buildings, restaurants, coffee shops, unique retailers-from books and furniture to clothing, art, jewelry, and collectibles. Downtown features year-round Art films and festivals. San Rafael is a place where culture, business, and fun coexist, and thanks to its central setting, natural beauty is never far away.

BK Modern, a subsidiary of Armstrong World Industries, is committed to providing an environment free of discrimination and harassment on the applicable prohibited grounds under applicable human rights legislation, where individuals are treated with respect, have equal opportunities in accordance with applicable human rights legislation, and can contribute meaningfully in the workplace once employed.

Come and build your future with us and apply today!