Trade Show & Events Manager

As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we've assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers' real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.

Check Point Software Technologies has been honored by Time Magazine as one of the World's Best Companies for 2024 and Newsweek's 2025 list of Americas Best Cybersecurity Companies. We've also earned a spot on the Forbes list of the World's Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World's Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.

The Event Marketing Manager will own the full lifecycle of events in support of the company's brand, demand generation, and customer / partner engagement goals. This person will plan, execute, and optimize events of many types - proprietary, third-party, partner-led - across formats including tradeshows, seminars, roundtables, executive / VIP experiences, virtual, hybrid, and in-person. They will work cross-functionally with sales, product, partners, and marketing to elevate brand presence, generate pipeline, and deliver excellent attendee experiences before, during, and after each event.

Key Responsibilities:

Own the strategy and execution of high-impact events end-to-end, ensuring every pre-, during-, and post-event activity is completed effectively through hands-on execution, or delegation to your extended virtual team, to ensure flawless delivery and measurable impact.

Pre-Event (Planning & Strategy)

• Develop the event strategy in alignment with overall marketing, demand gen, and sales goals. Recommend which events to run (company-led, partner, third party) based on ROI, audience, messaging, competitive landscape.
• For each event, define objectives, success metrics (e.g. brand awareness, MQLs / SQLs / pipeline, customer engagement, thought leadership, etc.).
• Build the event plan slides: communicate to the event virtual team, your peers, and executives the event plan highlights and details.
• Project management: create the project plan including milestones, tasks, owners, delivery dates; address or surface roadblocks for all aspects of events.
• Budget planning: create and manage event budgets, ensure cost control, negotiate with vendors, monitor spend vs. Budget, reconcile, and communicate.
• Vendor & partner management: select venues, exhibition booths, vendors, production partners; coordinate logistics for booth design, signage, shipping, A/V, catering, etc.
• Stakeholder alignment: work with sales, product, partners, executives, field marketing, brand, corporate marketing, PR/AR, finance, and legal teams to set messaging, define speaking opportunities, recommend attendees / target accounts.
• Pre-event marketing & promotion: coordinate landing pages, registration, email campaigns, social media, invite / outreach programs, content development (presentations, collateral, signage), and paid media campaigns.
• Executive / VIP management: coordinate executive involvement, select and prep speakers, manage agendas, customer / partner engagement often in higher touch formats.
• Partner Management: Coordinate with partner marketing to secure strategic partners on event participation, including cross-promotions, co-sponsorship opportunities, joint speaking sessions, and shared booth experiences to maximize reach and impact.

During Event (Execution & Experience)

• Oversee on-site operations: booth setup, signage, staffing, logistics, troubleshooting issues in real time.
• Ensure brand consistency: materials, visuals, messaging, experience flow, technical support, etc.
• Manage attendee experience: lead registration, welcome / orientation, networking activations, partner booths, auxiliary events (dinners, roundtables, etc.).
• Capture content and data: record sessions, video and photos, collect contacts / leads, collect feedback / surveys, manage lead retrieval systems.
• Liaise with stakeholders & vendors to ensure seamless execution.
• Ensure onsite promotions are executed such as social media, EMOs, cross-promotions with partners, SDR calldowns, etc.
• Provide ongoing updates for how event is going such as a daily recap, photos, onsite meetings for how to improve during the event.

Post-Event (Follow-up & Optimization)

• Lead follow-up strategy: Create the plan for passing leads to sales, nurture campaigns, content on demand, post-event email sends, and integration with wider marketing campaigns.
• Analyze event performance: track KPIs (pipeline, revenue, ROI, attendance, engagement, cost per lead, etc.), compare vs targets, and report to stakeholders (daily snapshots, day after recap, 30 days, 90 days, quarterly using our self-service dashboard tools).
• Capture learnings: run a debrief covering what worked / didn't, processes improvements, cost savings, vendor evaluations, staff and partner feedback.
• Repurpose content: webinars, blog posts, social content, videos from events.
• Maintain event roadmap: plan upcoming events, ensure alignment to strategic goals and budget, sign up onsite for the following year's events with pre-approved budget.

Other responsibilities as assigned.

Strategic / Cross-Functional Duties:

• Are the events contributing sufficiently to pipeline and revenue goals? Use data and analytics to inform decisions.
• Ensure consistency of brand messaging across all events and channels.
• Develop reusable frameworks, templates, playbooks, checklists, tools to drive efficiency and quality, and share your learnings with other event managers.
• Build strong relationships with internal stakeholders (sales, product, partners, marketing, customer success) and with external partners (vendors, sponsors).
• Stay current with industry trends in events (virtual, hybrid, experiential activations) and recommend innovations.
• Use your creativity to level up event every year.

Required Skills & Qualifications:

• 5+ years of experience in event marketing / event planning, preferably in B2B SaaS or cybersecurity, including executing large-scale trade shows, partner events, executive or VIP experiences.
• Demonstrated ability to manage events end-to-end (pre, during, post).
• Strong project management skills: able to juggle multiple events in parallel, prioritize, manage deadlines.
• Excellent stakeholder management and communication skills; comfortable working cross-functionally.
• Ability to be both strategic (defining what events to do, why, ROI) and tactical (handling details, executing).
• Budget management experience; vendor negotiation.
• Data-driven mindset: comfortable defining, tracking, and reporting KPIs; using data to optimize.
• Experience with event management tools
• Must be eligible to work in the United States without sponsorship from an employer now or in the future

Preferred:

• Prior experience in cybersecurity or a technical domain.
• Experience with executive / VIP / white-glove events.
• Experience with partner-led and channel events.
• Ability to travel as needed (often 20-40% depending on event load, location).
• Hands-on skills with event tools (lead retrieval, registration systems, marketing automation, CRM) and familiarity with content creation, booth design, signage, etc.

EOE M/F/Veterans/Disabled

The wage range for this position takes into consideration a variety of factors in determining your pay. We'll consider your location, experience, certifications, and other business and organizational needs. The wage disclosure has not been adjusted for applicable geographic differentials associated with the location at which this position may be filled. A reasonable estimate of the current base wage range for this role is $82,000-$144,000. In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee's role. These awards are allocated based on individual performance. Benefits/perks listed here may vary depending on the nature of your employment with Check Point Software Technologies and the country/state where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan.