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Foodservice Customer Account Specialist - Virginia

General Mills, Inc
United States, Virginia, Harrisonburg
Nov 05, 2025

OVERVIEW

As a Customer Account Specialist (CAS) you will drive incremental volume growth and sustain existing volume by owning relationships with "foodservice" operators and selling company product lines across our K12, Colleges & Universities, Healthcare, Commercial, and other Non-Commercial channels. Team Fast and Furious is looking for a high energy CAS for the Virginia market.

You will work closely with the "Foodservice" Account Executives (Distributor Managers) and communicate regularly with CAS peers while providing expertise to your foodservice customers regarding our products, competitors, and other industry knowledge. You will also leverage sales tools and analyze internal reporting to strategically plan daily activities to identify new business opportunities. You will support critical foodservice distributor and industry events (ie. Food Shows, Distributor Sales Meetings, Targeted Blitzes, etc).

Strong candidates will demonstrate the ability to listen and empathize, be an optimistic team player, a proven forward thinker with a strategic mindset, and a passion to win over the competition. We are looking for a candidate that can build strong relationships and, most importantly, close the sale.

This role's Territory will primarily span from Richmond VA to Roanoke, VA but may include all of VA for certain events or visits. We would prefer the candidate to live in or around the following Cities: Lexington to Harrisonburg, Charlottesville, VA area which will minimize travel time to cover their territory properly.

KEY ACCOUNTABILITIES

Sustain and drive incremental volume

  • Identify and sell General Mills foodservice products to key operators across territory to grow volume of Region
  • Collaborate with the Region'sAccount Executives to create pull through demand for core gaps and innovation
  • Work closely with distributor Sales teams to train on our products that fit in commercial to obtain leads

Leverage Analytics and tools (i.e. Salesforce, Firefly, Excel based reporting) to identify and close on new opportunities

  • Develop strategic geographic call patterns to maximize call coverage (15 - 20 consultative calls per week to sell in 30+ additional slots to operators per month)
  • Develop and leverage local operator opportunities (product and promotion)
  • Target lost opportunities using operator reporting

Other Accountabilities

  • Place & activate new items
  • Support critical distributor and industry events

MINIMUM QUALIFICATIONS

  • High School Diploma
  • Foodservice Industry Experience (Sales or Operations)
  • Strong interpersonal & communication skills
  • Win as a team (team player)
  • Self-motivated with ability to maintain workload from remote office
  • Valid driver's license with a good driving record

PREFERRED QUALIFICATIONS

  • 3+ years of Foodservice industry experience
  • Problem solving skills
  • Working Knowledge of the Territory
  • Developed relationships with operators in Territory
  • Tech Savvy (Salesforce Experience a plus)
  • Mindset to grow within the organization

ADDITIONAL CONSIDERATIONS

  • Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.
  • International relocation or international remote working arrangements (outside of the US) will not be considered.

Salary Range



The salary range for this position is $70100.00 - $105200.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Reasonable Accommodation Request



If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.
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