Product Marketing Manager, Broker Growth

About DAT

Discover your future at DAT Freight & Analytics, where innovation meets impact. For over four decades, DAT has been at the forefront of transportation and logistics, helping businesses move freight with greater efficiency and confidence. We are a technology company that removes uncertainty from freight for truckers, brokers, and shippers every day. Our advanced tools and data intelligence empower professionals to make smarter decisions, optimize costs, and operate more successfully. Through the industry's largest digital freight marketplace and insights derived from over $1 trillion in freight transactions, we provide the mission-critical information that keeps supply chains running smoothly across the country. DAT is proud to be an award-winning workplace that fosters innovation, celebrates success, and values professional growth. With strategic offices in Beaverton, Oregon, Denver, Colorado, Springfield, Missouri, and Bangalore, India, our teams collaborate to solve the transportation industry's most complex challenges. Ready to shape the future of freight technology? Learn more atdat.com/company.

Application Deadline: 12/15/2025

The Opportunity

DAT is looking for a Product Marketing Manager to join our Marketing team.

We're looking for someone who is eager to know the customer and market we serve like the back of their hand for our freight broker audience. You are able to create and drive the go-to-market strategy for our products to deliver on business goals.

Our products have been transforming an industry for decades; this role will influence how that happens, both now and in the future.

This is your chance to serve as the customer and market champion for a suite of SaaS solutions, and to be the product voice and face of DAT to the marketplace.

What You'll Do

• GTM strategy: Own go-to-market (GTM) strategy for new product launches and major feature releases, ensuring alignment across marketing, sales, and product.
• Messaging & positioning: Develop clear, differentiated messaging and value propositions tailored to each target segment and persona.
• Market and customer research & insights: Conduct competitive analysis, customer interviews, and market research to uncover trends, buyer needs, and whitespace opportunities.
• New product development: Partner with product, technology, and design to understand customer needs and shape new products.
• Sales enablement: Build collateral, playbooks, and training that equip sales with compelling stories and proof points.
• Voice of customer: Act as the advocate for customer needs and feedback, ensuring they inform product roadmap and GTM strategies.
• Demand generation strategy: Develop and execute multi-channel campaigns (email, digital, content syndication, events, webinars) to drive qualified pipeline for the sales team.
• Data-driven optimization: Use campaign performance analytics to test, learn, and continuously improve demand generation effectiveness.
• Cross-functional alignment: Collaborate with product managers and PMMs across segments and GTM teams to ensure consistent messaging and a unified demand gen approach.
• Pipeline accountability: Partner with RevOps and Sales to set pipeline goals, track progress, and optimize campaigns for measurable revenue impact.
• Campaign orchestration: Lead integrated campaigns across paid, owned, and earned channels, aligning messaging with product positioning and target segments.

The Skills and Experience You'll Bring

• 5+ years of product marketing experience in software or marketplace/platform businesses.
• Naturally curious and active listener.
• Excellence in developing go-to-market campaigns that drive market share.
• The ability to tie customer intent to product marketing plans that ensure business results.
• Background in SaaS marketing is a must.
• Experience developing offering and monetization models and product forecasts.
• Analytics; the knowhow to define and access metrics, and to convert data insights into action.
• Ability to lead cross-functional teams and to create synergy with Sales and Marketing.
• Bachelor's degree (B.A.) in communications, marketing, or similar.

Why DAT?

DAT is an award winning employer of choice.

For starters, we have a hybrid work environment, but we also know what makes a great workplace. We have a time-tested and resolute set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence. These values inform our strategic vision as much as any one of our products does. We've been an employer of choice in the Portland metropolitan area for four decades, and within one year of opening our Denver office, DAT was #26 on Built In Colorado's 100 Best Places to Work In Colorado.

• Medical, Dental, Vision, Life, and AD&D insurance
• Parental Leave
• Up to 20 days of paid time off starting in year one
• An additional 10 holidays of paid time off per calendar year
• 401k matching (immediately vested)
• Employee Stock Purchase Plan
• Short- and Long-term disability sick leave
• Flexible Spending Accounts
• Health Savings Accounts
• Employee Assistance Program
• Additional programs - Employee Referral, Internal Recognition, and Wellness
• Free TriMet transit pass (Beaverton Office)
• Competitive salary and benefits package
• Work on impactful projects in a cutting-edge environment
• Collaborative and supportive team culture
• Opportunity to make a real difference in the trucking industry
• Employee Resource Groups

For Washington-based candidates, in compliance with the Washington State Pay Transparency Law, the salary range for this role is $115,000 - $163,000. DAT considers factors such as scope and responsibilities of the position, candidate's work experience, education and training, core skills, internal equity, and market and business elements when extending an offer.

DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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