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PDL Marketing Course Developer and Instructor

University of Minnesota
retirement plan
United States, Minnesota, Saint Paul
Nov 22, 2025
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Job ID
371236
Location
Twin Cities
Job Family
Education-General
Full/Part Time
Part-Time
Regular/Temporary
Regular
Job Code
9754
Employee Class
Acad Prof and Admin
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About the Job

PDL Marketing Course Developer and Instructor

The Adjunct Teaching Specialist is a temporary (per course), part-time, non-tenured
position for our Professional Development and Lifelong Learning Programs. The
Marketing Certificate Course Developer will be responsible for developing and teaching
one or more of the following course topics:
* Marketing Analytics and Strategic Applications
* Introduction to Digital Marketing Strategy and Planning
* Social Media Marketing and Content Strategy
* SEO and Analytics for Digital Marketing
* Integrated Digital Marketing Campaigns

The Adjunct Teaching Specialist will collaborate with an instructional designer and
program manager to develop 6-week non-credit course(s) during the first approximately
six months of the position. Course development typically takes 6 months, with the first
course offering taking place shortly after development ends.

After developing a course, the Adjunct Teaching Specialist will teach the course using
the developed curriculum. The courses are fully online and use a blend of synchronous
and asynchronous instructional methods. Live instruction is done through a weekly
Zoom session. Asynchronous instruction is done through the university's learning
management system, Canvas.

Each course will last 6 weeks. During the instructional phase of this position, the Adjunct
Teaching Specialist is expected to be engaged and available for a total of 11 weeks,
including the 2 weeks prior to the course start date and 3 weeks after the course end
date.

MAJOR RESPONSIBILITIES
Course Development 60%

1. Create clear, succinct, and measurable outcomes for the course.
2. Identify, sequence, and structure the topics the course will address in each
module.
3. Develop learning activities and course media that support the course learning
outcomes.
4. Develop learning assessments that allow learners to demonstrate achievement
of the learning outcomes.
5. Collaborate with an instructional designer, program manager, and other
university staff throughout the course development process.
6. Follow the requirements for course development laid out in the course
development handbook.

Section Prep 5%
1. Record and post introduction video.
2. Send course introduction email.
3. Verify dates and contents of course site are correct. Make any needed updates
and corrections.
4. Open the course and modules.

Live Instruction 10%
1. Prepare for weekly Zoom sessions following a structure provided by the pre-
designed curriculum.
2. Facilitate weekly zoom sessions as scheduled by the department and following
the expectations in the instructor handbook. .

Learning Assessment and Feedback 20%
1. Evaluate submitted work to determine if each learner has achieved the course
learning objectives.
2. Provide feedback to learners to help them develop the knowledge, skills, and
abilities needed to achieve the course learning outcomes.
3. Submit final grades.

Support Learners 5%
1. Respond to learner questions about course content and logistics by email or
other communication means within the learning management system.
2. Meet with learners by Zoom as needed and at mutually agreed upon times to
provide assistance in understanding course content and activities.

*Please note, we are not offering H-1B or Green Card sponsorship for this position.

Qualifications

Required Qualifications
* Bachelor's degree
* Four years of work experience related to the subject matter
* A demonstrated commitment, knowledge, and skills to promoting an inclusive
climate that is supportive of diverse perspectives in a professional setting.
* Deep knowledge of the course subject matter
* Ability to explain concepts in ways that help others learn
* Ability to provide feedback that both encourages and helps learners develop
knowledge, skills, and abilities.
* Strong verbal and written communication skills

Preferred Qualifications
* Masters degree and at least six or more years of work experience related to the
subject matter
* Experience teaching adult learners in both live and asynchronous contexts
* Experience developing and/or teaching topics related to the subject matter
* Ability to evaluate assessments (e.g. course projects) to determine if they
demonstrate achievement of course learning outcomes.

About the Department

In CCAPS you'll find a flexible, hybrid work environment and supportive colleagues who
are committed to empowering lifelong learners to achieve their educational goals in a
learner-centric environment where diverse ideas, backgrounds, and identities are
embraced.

CCAPS has a large and diverse portfolio of program offerings, including bachelor's and
master's degrees, professional development offerings for practitioners, pre-college
programs for high school students, English language programs, and lifelong learning for
personal enrichment. Across all the work done in and by CCAPS, we strive daily to live
our core values of Access, Learning, Inclusivity, Collaboration, and Excellence.

Pay and Benefits

Pay Range: Compensation is paid on a per course basis. For development, the Adjunct Teaching
Specialist will be paid $5,400 per course. For instruction, the Adjunct Teaching Specialist
will be paid $2,713 per course.

Retirement plan options are available for Civil Service, Faculty, Labor-Represented, Professional & Administrative, and Temp Casual classifications. Learn more about retirement plans.

How To Apply

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will have the opportunity to complete an online application for the position and attach a cover letter and resume.

Please address all required qualifications in either your cover letter or CV/Resume in order to be fully considered for the position. Submit a letter of application (Cover Letter), resume, and the names, telephone numbers and e-mail addresses of three current professional references.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

This position will remain open until filled.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-UOHR (8647).

Diversity

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

Employment Requirements

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

About the U of M

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).

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