New

Marketer (Home Care)

Vaco
$60,000.00 - $75,000.00 / yr
United States, Ohio, Cleveland
Dec 07, 2025
Title: Marketer -Home CareClient: Home Healthcare (Non Skilled)Location:Cleveland, OH areaSalary: $65,000-$75,000 The Home Care Marketer will play a critical role in establishing a new home care agency's presence in the Cleveland area. This role serves as the face of the organization, responsible for developing referral relationships, driving community engagement, and educating professionals and families about available services. This is a ground-floor opportunity for a self-starter who thrives on connection, growth, and making a meaningful impact. Core Responsibilities Referral Source Development: Build and nurture strong relationships with hospitals, physicians, rehab centers, assisted living facilities, senior organizations, and other community partners. Conduct regular visits, sales calls, and follow-ups to generate new referrals and maintain ongoing partnerships. Strategic Marketing & Growth: Develop and execute comprehensive marketing and outreach plans to increase brand awareness and drive lead generation. Identify new business opportunities through market analysis, competitor research, and local community insights. Community Outreach & Public Engagement: Represent the organization at health fairs, senior expos, community events, and professional networking meetings. Deliver presentations and educational sessions to healthcare professionals, families, and community groups. Sales & Client Relations: Collaborate closely with the internal care team to ensure a smooth and responsive onboarding experience for new clients. Track referral activity, maintain CRM notes, and monitor marketing performance metrics. Market Knowledge & Innovation: Stay up to date on industry trends, regulatory changes, and competitive offerings to identify opportunities for innovation and service enhancement. Required Skills & Qualifications Proven experience in marketing, sales, or business development, preferably in home care, healthcare, or senior services. Strong networking, interpersonal, and relationship-building abilities. Excellent communication, presentation, and public speaking skills. Self-motivated, energetic, and results-oriented; comfortable working independently in a start-up environment. Proficiency in basic computer applications; experience with CRM systems is a plus. Empathetic, compassionate attitude and a genuine passion for serving seniors and families. Bachelor's degree preferred. Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. EEO Notice Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law. Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com . Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal. By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal. Privacy Notice Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies. California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here. Virginia residents may access our state specific policies here. Residents of all other states may access our policies here. Canadian residents may access our policies in English here and in French here. Residents of countries governed by GDPR may access our policies here. Pay Transparency Notice Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual's skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.