Market Research Manager

**A Premier Opportunity for a Market Research Innovator**

Aquent is partnering with a leading global technology company, renowned for its innovative spirit and customer-centric approach, to find a seasoned market research professional. This organization is at the forefront of digital commerce and technological advancement, constantly seeking to understand and connect with its vast customer base. Joining this team means contributing to a dynamic environment where your insights directly influence how products and services are presented to millions worldwide. You will be instrumental in shaping advertising strategies, ensuring that communication resonates deeply with consumers across diverse markets.

Are you passionate about understanding what truly captivates customers and drives engagement? We are seeking a visionary market researcher to join a pivotal team, where you will bring the voice of the consumer to global marketing efforts. This is an exceptional opportunity to significantly impact advertising effectiveness, guide strategic decisions, and elevate the customer experience on an international scale. Your expertise will not only inform but transform how this company communicates, making a tangible difference in its global outreach.

**What You'll Do:**

As a key member of the team, you will:

* Lead the design and execution of primary research studies, translating findings into actionable insights and strategic recommendations for various stakeholder teams.

* Develop interview guides and surveys, conduct interviews as needed, analyze complex data, and synthesize comprehensive findings.

* Apply sound research methodologies and strong business acumen to not only solve immediate challenges but also anticipate future market trends and opportunities.

* Design and implement scalable and agile mechanisms to enhance research solutions, tools, and processes across the organization.

* Cultivate and manage strong relationships with internal stakeholders and external agency partners, fostering collaboration and trust.

* Manage cross-category and cross-channel campaign ad tracking and pre-testing tools, continuously improving their effectiveness.

* Design and validate test modules to refine results over time, conducting thorough analysis and consulting with marketing and finance teams.

* Serve as a trusted research expert, guiding stakeholders to ask the right business questions and proactively identifying areas for enhanced advertising testing and tracking.

* Engage with the broader research community to integrate diverse insights into stakeholder decision-making.

**Must-Have Qualifications:**

* 8+ years of professional non-internship marketing research experience.

* Experience in advertising research covering multiple countries.

* Proficiency in analytical software (e.g., Q, R, SPSS, SAS, STATA, Excel Pivot Tables).

* Experience in business-to-business (B2B) market research.

* Bachelor's degree or advanced degree in business, marketing, statistics, or a related field.

* Exceptional analytical abilities and strong business acumen.

* Demonstrated ability to communicate complex data and insights clearly and concisely, both verbally and in writing, to non-research partners.

* Proven track record of earning trust by delivering accurate and relevant insights that drive results, with the conviction to challenge plans and assumptions when necessary.

* Ability to establish relationships with business partners across regions and proactively address emerging issues.

* A self-starter who is comfortable with ambiguity, possesses strong attention to detail, and can thrive in a fast-paced, ever-changing environment.

* Recognition that the true measure of success is based on the business impact of research findings.

**Nice-to-Have Qualifications:**

* Expertise in executing quantitative research methods (e.g., factor analysis, regression analysis) and mixed-method studies (e.g., segmentation).

* Master's degree or higher in business, marketing, statistics, or a related field.

* Familiarity with business intelligence tools and data modeling.

* Experience living and working in a foreign culture.

* Experience authoring research reports.

* Ability to work effectively within a diverse team and with a wide range of coworkers.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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