VP, Business Development

HH Global is a global leader in responsible marketing activation. We connect brands to customers through creativity, technology, and expertise, helping the world's largest companies achieve impactful, sustainable growth. With over 4,500 experts and a thirty-year track record, we deliver innovative solutions and unmatched supply chain capabilities to bring big ideas to life.

Purpose of the Job

As VP of Business Development, you will lead new business opportunity origination across targeted market sectors, owning new business targets, managing key C-level relationships, and collaborating cross-functionally to win and grow marketing activation business. You'll develop the pipeline, negotiate and partner with cross-functional teams to close complex deals, and serve as a trusted advisor to top-tier prospects.

Key Responsibilities

• Lead and support the full sales lifecycle marketing activation and experiential programs, from opportunity qualification through negotiation, close, and transition to delivery.
• Develop compelling, differentiated value propositions that integrate creative design, digital technology, strategic logistics, data-driven performance measurement, and seamless campaign execution across multiple channels.
• Facilitate discovery, workshops, and co-creation sessions with client stakeholders to identify unmet needs and activation opportunities.
• Collaborate with cross-functional teams (sales enablement, research, creative, engineering, sourcing, logistics, operations, analytics) to produce scalable proposals.
• Define and negotiate contracts (MSAs, Statements of Work, risk sharing, escalation clauses) and drive internal approvals.
• Drive pilot/proof-of-concept activations as a step toward scaling across regions.
• Develop and maintain thought leadership in experiential/activation trends, merchandising technology, smart display, shopper behavior, and materials R&D.

Knowledge, Skills + Experience

• Significant business development/sales experience in marketing services and technology-enabled marketing activation.
• Proven track record closing complex, multi-market, multi-channel activation deals.
• Strong financial and commercial skills.
• Excellent client-facing skills: workshop facilitation, C-level engagement, needs translation, influencing decision criteria.
• Deep domain knowledge in marketing activation across physical/experiential channels, retail merchandising, shop-floor execution, and integration with digital measurement.
• Ability to orchestrate multi-disciplinary teams to converge on proposals.
• Proficiency with sustainability, materials innovation, life-cycle cost, and carbon/emissions tracking.
• Familiarity with digital augmentation in physical spaces: interactive displays, sensor-driven experiences, AR/VR layering, IoT-enabled POS, real-time content refresh.
• Ability to anticipate and mitigate physical deployment risks.
• Excellent communication, storytelling, negotiation, and influencing skills.
• Experience in global/regional rollouts, supply chain complexity, multi-supplier sourcing, field compliance.
• Experience in large-scale RFPs, competitive pitch leadership, capture planning, and bid defense.
• Travel expected: ~30-50%.

Preferred Experience

• Bachelor's degree in a related field preferred.
• Client-side experience or related knowledge in retail, CPG, healthcare/life sciences, consumer electronics, luxury, or shopper marketing sectors.
• Experience with digital and physical space activation intersection, blending experiential and e-commerce or fulfillment linkages.
• Familiarity with sustainability certifications, ESG reporting, or climate impact assessment in marketing execution.
• Experience with marketing/activation technology stacks.

Success Metrics + Key Performance Indicators

• New business bookings and pipeline growth
• Sales metrics, including customer spend and net revenue

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Your application will be reviewed by a member of our Recruiting Team and we'll reach out to you directly if there's a fit for the position. We're using video conferencing software to conduct many of our interviews, but all interviews will be live with a member of our Recruiting or Hiring teams.