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Director, Product Management, Firefly Custom Models

Adobe Inc.
United States, California, San Jose
345 Park Avenue (Show on map)
Feb 26, 2026

The Opportunity

Join Adobe's Firefly Enterprise team to shape the future of on brand Enterprise creative at scale. As Director of Product Management for Firefly Custom Models, you will define and drive the strategic vision for how creative and marketing teams can train generative AI models using their own brand assets. From the best-in-class user- facing experience to integration in Adobe applications to partnering deeply with the research teams you'll be responsible for the end-to-end Ccustom Mmodels experience. You will drive the strategy for the future of Custom Models, including extending to new modalities.

This is a highly visible, executive-level leadership role that requires deep expertise in generative AI technology. You will lead multiple product managers, own a critical pillar of the Firefly Enterprise Solutions strategy, and work directly with Adobe's most strategic enterprise customers.

What You'll Do

  • Define vision, strategy, and roadmap for custom and 3P models.

  • Lead and mentor a high-performing PM team.

  • Drive end-to-end product lifecycle: ideation to optimization.

  • Partner with research, engineering, data/ML, design, and business teams to deliver scalable, reliable solutions.

  • Identify automation opportunities and prioritize by impact and feasibility.

  • Set success metrics and make data-driven decisions.

  • Stay ahead of AI trends, regulations, and security.

  • Collaborate on go-to-market strategies and adoption.

  • Work directly with our most strategic customers on product roadmap.

  • Communicate roadmap and outcomes to senior leadership.

  • Enterprise readiness with security, privacy, data residency, SLAs.

  • Model lifecycle with workflows for ingestion, rights, evaluation, deployment, versioning, monitoring, and deprecation.

  • MLOps, partnering on training/inference efficiency, latency, and throughput.

  • Admin controls with keys, access, permissions, approvals, permissions, and reporting.

  • 3P partners with defining technical and commercial integration.

  • Work with legal to enable 3P models.

What You Need to Succeed

  • 10+ years in product management; 3-5 years in AI/ML leadership.

  • Proven success building and scaling custom models.

  • Proven track record of successful partnership with research teams.

  • Strong technical fluency in ML/AI systems including MLOps.

  • Expertise in metrics, analytics, and data-driven decision-making.

  • Exceptional communication and ability to influence at all levels.

  • Agile and AI first product development experience.

  • Experience working with Enterprise SaaS.

  • Customer facing rigor and experience with matrixed orgs.

Preferred

  • Hands-on with LLMs, agent frameworks, orchestration, and advanced AI.

  • Experience delivering automation at scale with measurable impact.

  • Familiarity with responsible AI, security, and compliance.

  • Advanced degree (MS, MBA) or equivalent experience.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.


Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $172,400 -- $334,500 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $231,000 - $334,500

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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