Senior Product Manager - Enterprise Content Workflows & Adoption

About Adobe

Adobe is changing the world through digital experiences. We build the platforms and tools that creators-and the world's biggest brands-depend on to deliver exceptional content at global scale. We're committed to a workplace where everyone is respected, supported, and able to do the best work of their career.

The Role

Enterprises don't need more capability they need repeatable outcomes they can operationalize. This role is focused on turning Adobe's content automation capabilities into production-ready enterprise workflows that customers can adopt quickly, scale across teams to drive value faster. You'll own a portfolio of high-value content workflows (for example: product content creation and adaptation, retargeting and variant generation, localization, catalogs/circulars, bundles, and campaign/event packs) and drive adoption from first value through production rollout and expansion.

A key part of the portfolio is product-centric workflows where 3D digital twins act as a source of truth powering consistent, on-brand asset generation and adaptation across channels.

You'll partner closely with pre-sales, customer-facing delivery teams (including FDE), and customers to make sure what we ship is not just compelling in a demo, but durable in real production environments. This role is for a product leader who enjoys being close to customers and knows how to build an adoption engine, not just a roadmap.

What You'll Do

• Own a portfolio of high-value enterprise content workflows and translate them into repeatable Workflow Builder templates that customers can deploy and reuse.
• Define what "production-ready" means for each workflow: quality bars, controls, governance, observability, and operational readiness.
• Drive enterprise adoption and stickiness by owning the full lifecycle:
• time-to-first-value
• pilot production conversion
• ongoing usage/retention
• expansion across teams, workflows, and use cases
• Build a tight operating rhythm with pre-sales and customer-facing delivery teams to capture real customer needs and turn them into scalable product improvements.
• Separate signal from noise: identify what becomes a reusable template vs. what represents a platform gap that needs investment, then drive alignment and prioritization with engineering and platform PM partners.
• Instrument usage and outcomes so we can see what's working, where customers get stuck, and what to improve next.
• Help shape the go-to-market narrative for repeatable workflows: how we position them, package them, and prove value.

What We're Looking For

• 8+ years of product management experience, ideally in enterprise software, workflow products, platforms, or solution packaging.
• Strong customer instincts and comfort working directly with enterprise customers and field teams (pre-sales, solution consultants, delivery/implementation).
• Proven experience driving adoption and usage growth (onboarding, enablement, instrumentation, iteration based on real customer signals).
• Ability to translate real-world customer workflows into scalable, repeatable product packages without turning every request into a one-off build.
• Strong communication and influence skills; you can align cross-functional teams and make smart trade-offs in ambiguous environments.

Nice to Have

• Experience with creative production workflows, marketing operations, DAM/CMS ecosystems, or content supply chain systems.
• Familiarity with AI-assisted content creation workflows, quality measurement, and production guardrails.
• Experience with 3D pipelines, product visualization, or digital-twin-driven content workflows.
• Experience building reusable playbooks/templates with customer-facing teams.

Why You'll Love This Role

• You'll own the shift from "capabilities" to repeatable enterprise outcomes and directly influence how customers adopt and scale content workflows.
• You'll work at the intersection of product, customers, and go-to-market teams, with clear accountability for real production adoption.
• You'll help build a catalog of workflows that customers can deploy repeatedly; driving long-term stickiness and growth.

If you're excited by building repeatable solutions that enterprises put into production-and you like owning adoption outcomes-we'd love to meet you.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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California:

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Colorado:

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If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

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