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Territory Sales Lead, Northern California - Pet Sales

General Mills, Inc
United States, California, San Francisco
Feb 24, 2026

As a Territory Sales Lead, you will be delivering growth of our pet segment by meeting and exceeding business targets in neighborhood pet/independent pet store retail accounts in the Northern California market.

Must live in Northern California, the Bay Area is preferred.

In North America Pet, we win, learn and grow together. We're passionate about our teams, our brands and our pets, and we are united in our purpose to elevate the role of pets in every family. We lead with a challenger mindset, and we strive to be the undisputed leader in premium and super premium pet food by delivering the highest quality food and treats for pets and pet parents. The Pet food category is a $50B category in the US, and we aspire to grow from $2.5B to $4B by 2030. If you're passionate about making a difference in the lives of pets - come join us!

KEY ACCOUNTABILITIES

SELLING & INFLUENTIAL COMMUNICATION

  • Grow our pet segment by selling new and existing products into neighborhood pet/independent pet store accounts within your territory
  • Serve as the primary contact for store owners, managers, and distributor representatives
  • Conduct business reviews with customers to assess sales results and identify future opportunities
  • Deliver effective customer education and build strong, productive relationships
  • Partner with distributors to educate and earn recommendations
  • Leverage trade funds and in-store activations to increase sales

PROBLEM SOLVING & ANALYTICS

  • Use insights to drive category leadership, including assortment reviews, pricing analysis, seasonal program planning, new item introductions, and promotional planning
  • Log visits and activity daily in Salesforce

EXECUTIONAL EXCELLENCE

  • Take personal accountability for results and demonstrate a deep understanding of customer needs
  • Show enthusiasm for pet products, categories, and priorities, linking them to customer growth
  • Ensure excellent in-store execution
  • Manage trade funds and assigned budgets responsibly

MINIMUM QUALIFICATIONS

  • At least 2 years of sales experience in retail
  • Must reside within the assigned geography
  • Demonstrated ability to learn and adopt new technology and tools
  • Strong partnership-building and communication skills across all levels, including presentation facilitation
  • Proficiency in Microsoft Excel
  • Ability to travel daily, including up to 4 hours of driving per day, 20% overnight travel, and occasional weekend work
  • Ability to lift and carry up to 30 lbs

PREFERRED QUALIFICATIONS

  • Pet Enthusiast
  • Experience with CRM systems and Tableau

ADDITIONAL CONSIDERATIONS

  • Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.
  • International relocation or international remote working arrangements (outside of the US) will not be considered.

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together.Because becoming the undisputed leader in food means surroundingourselves with peoplewho are hungry for what's next.


Salary Range



The salary range for this position is $70100.00 - $105200.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Reasonable Accommodation Request



If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.
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