Principal Product Marketing Manager

The Opportunity
We are seeking a strategically minded individual to drive the offer and pricing strategy for Adobe's Enterprise Creative Cloud offerings. In this role, you will shape the structure and positioning of our enterprise solutions for Adobe's largest customers. You'll define the target audience and determine the right mix of products, features, services, and entitlements for each offering. Crafting compelling offers that meet the evolving needs of our customers is a core element of Adobe's Creativity & Productivity business.

This is a high-visibility, high-impact role. By applying strong business sense and partnering with cross-functional teams, you will develop a deep understanding of enterprise customer needs and the competitive landscape. Your work will ensure Adobe's Creative Cloud for Enterprise solutions deliver exceptional value to large organizations - helping them empower teams, streamline workflows, and create world-class content that drives engagement and measurable business outcomes. Ultimately, you will position Adobe as the trusted partner for enterprises seeking scalable, secure, and innovative solutions.

What You'll Do

• Shape Enterprise Offer and Pricing Strategy: Define the overarching strategy for how we bring our Enterprise products, features, and technologies to market. This includes setting a long-term vision and launching updates to our Creative Cloud Enterprise Offers.
• Deeply Understand Enterprise Customers: Lead customer and market research to identify audience needs, prioritize use cases, inform strategy, and guide product roadmaps-while championing the voice of the end user and other key customers.
• Champion the needs of Creative Professionals and Creative teams in large Enterprises: Serve as the voice of the Enterprise customer, helping internal teams understand their complex and nuanced needs.
• Lead with Influence: Act as a change agent across a matrixed organization-aligning GTM, Growth, Digital, Channel, Analytics, Finance, and more-to ensure seamless execution of campaigns and critical initiatives.
• Drive Global Business Impact: Identify and advocate for lineup optimizations in for Adobe's enterprise business in key strategy regions. Design and test regional offers tailored to local customer needs and price sensitivities.
• Influence the Product Roadmap: Collaborate with product teams across Adobe to develop new products and capabilities that address the unique needs of creative professionals, business owners, IT admins, procurement managers, and creative directors in Enterprise organizations.
• Communicate Effectively: Regularly engage with VP-level and executive leadership to deliver insights, propose lineup changes, and guide product investment decisions.

What You'll Need to Succeed

• 10+ years in product marketing or a related strategic marketing role, ideally in creative or Enterprise SaaS.
• Proven experience developing pricing and packaging strategies and successfully bringing them to market in a complex matrixed organization.
• Strong storytelling, writing, and communication skills-able to distill complex ideas into compelling, customer-facing messaging.
• Demonstrated ability to influence product roadmaps using customer insights and data-driven analysis.
• Comfort with ambiguity and a track record of making sound decisions with incomplete data; ability to assess trade-offs, prioritize effectively, and maintain a bias for action.
• Exceptional cross-functional leadership skills, with experience driving complex initiatives in matrixed environments.
• Familiarity with Creative Cloud solutions and creative workflows is a plus.
• BA/BS Degree preferred OR 10 years of experience OR equivalent practical experience.
• MBA is a plus.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.