Director of Product Communications, Creators & Creative Professionals

Adobe Inc.
United States, California, San Francisco
Feb 26, 2026
The Opportunity Adobe's communications team helps define how the world understands Adobe by showcasing our products, innovation, and customer and industry impact for media, creators, partners, and the broader market. This role will focus on Adobe's creativity business and the people that power creative expression globally in the era of generative AI! We are seeking an experienced and strategic Director of Product Communications. The ideal candidate will lead communications for Adobe's creator and creative professional product portfolio including imaging, video, design, audio and more. This includes Adobe Firefly, Photoshop, Premiere, Illustrator, Lightroom, and Creative Cloud applications! This senior leader will manage a team that develops and delivers high-impact communications strategies that define how Adobe supports creators and creative professionals globally. This global leadership role is pivotal in shaping Adobe's leadership in the creative industry, driving narratives that resonate with creators, creative professionals, and a global creative ecosystem. What you'll Do Own and evolve Adobe's creator and creative professionals core narratives, with an emphasis on generative AI innovation in creative workflows and tools. Build and drive PR strategies that speak to these audiences, including individual artists and content creators to creative directors, agencies, filmmakers, and production teams. Oversee development of storytelling and content, including executive media interviews and speaking engagements, press materials, creator stories, thought leadership, research, and industry narratives. Drive communications for product announcements, events, tentpole moments, creator-focused activations, and Adobe-owned experiences such as Adobe MAX. Drive media results across creative, technology, business, and entertainment outlets. Build strong relationships with press, creators, and influential voices. Identify external breakthrough moments and themes across culture, industry and generative AI. Develop communication strategies to lead those conversations. Lead and mentor a communications team delivering product and customer communications. Model and encourage business proficiency and creative and strategic storytelling. Collaborate with product, marketing, social, community, legal, and communications teams to drive clear, differentiated messaging. Be a strategic thought partner to senior leaders. Proactively shape communications based on industry trends, competitive dynamics, audience needs, and emerging opportunities in creative generative AI. What you need to succeed High-growth communications experience: 12+ years of experience in product, corporate, or brand communications within technology, creative software, media, or related industries. Team leadership at scale: Proven ability to lead, mentor, and nurture high-performing teams while influencing across the organization. Success in fast-paced environments: Experience developing and implementing global communications strategies in agile, rapidly evolving organizations. Audience familiarity: Passion and curiosity for creative trends, careers, and modern workflows. Creative and exceptional storytelling: Ability to conceptualize, evolve, and communicate narratives that define product leadership and cultural relevance. Generative AI proficiency: Demonstrated aptitude for shaping communications around emerging technologies, including generative AI, and applying it to your work. Modern communications expertise: Command of digital storytelling, social platforms, multimedia content, and communications channels. Executive presence: Excellent judgment and ability to influence at senior levels while bridging strategy and hands-on work in a highly matrixed, global organization. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let's Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $153,200 -- $323,550 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $223,500 - $323,550 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.