New

Product Marketing IC3

Microsoft
$85,100.00 - $169,800.00 / yr
United States, Washington, Redmond
Feb 28, 2026
Overview The Microsoft 365 Consumer Marketing team is looking for an experiencedMobile GrowthLeadto define and drivetheend-to-end mobile growth strategy across our portfolio of consumer apps, including Word, Excel, PowerPoint, Outlook, OneDrive, and Microsoft Defender.In this role, you will shape our mobile strategy, define where we invest,execute on high visibility programsandidentifynew opportunities and innovations to grow consumer enthusiasm and total active users on mobile. Responsibilities Build and own a framework to guide the mobile apps go-to-market strategy across our full Microsoft 365 Portfolio: Word, Excel, PowerPoint, Outlook, OneDrive, and Microsoft Defender. Own theApp Store Optimization (ASO) program end-to-end, including store listing strategy, keyword and creative iteration, experimentation, and performance reporting to improve visibility and conversion. Own andoptimizea multi-million-dollarmobile media program,includingchannel strategy, audience/targeting, creative testing, budget pacing, and ROI-driven optimization. Partnerwith productand data science teams to evolvemobilemeasurementframeworkto improve decision making across the funnel(e.g., attribution, incrementality, LTV,usage tracking). Translate insights into clear investment recommendationsacross tacticsand KPIs. Act as the consumer organization's center of excellence for mobile marketing, defining best practices, playbooks, and governance, and upleveling partner teams through consultation and knowledge sharing. Understandmobilemarketing trendsand user behaviors toidentifygrowth opportunities. Qualifications Required/minimum qualifications Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business OR equivalent experience. Additional or preferred qualifications Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. Experience defining and executing mobile marketing programs and campaigns. Proventrack recordof collaboration, influencingothersand communicating with executive audiences. Background in consumer freemium software or services preferred. Product Marketing IC3 - The typical base pay range for this role across the U.S. is USD $85,100 - $169,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $112,000 - $185,300 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.