New

Publishing & Lifecycle Marketing Leader - Xbox Game Studios

Microsoft
$130,900.00 - $251,900.00 / yr
United States, Texas, Irving
7000 State Highway 161 (Show on map)
Mar 16, 2026
Overview At Xbox, our mission is simple -- bring the joy and community of gaming to everyone on the planet. We aspire to empower everyone to play the games you want, with the people you want, anywhere you want. TheFirstPartyGamesMarketingTeamdrivesproduct & integrated marketing for Xbox Game Studios (XGS) and partner marketing for Activision, Bethesda, Blizzard, King, as well as business planning, marketingoperationsand portfolio management across the first party games business.The team is seeking a marketing leader totake ona newroledriving planning and growthacross theXbox Game Studiosportfolio. AstheXbox Game Studios (XGS)Publishing & Lifecycle MarketingLeaderyou willdevelop and executethestrategy for how we communicate with gamers across devices and ecosystemsthroughout the entirecustomerjourney, fromacquisitionto retention.You will overseemarketingefforts across multiple channels and analyze performancemetrics to assess campaigneffectivenessand make data-driven improvements.This opportunity will allowfor ample cross-functional collaborationwith teams across the Gaming organization, includingdigital marketing, international marketing and brand teamsin Gaming Marketing & Sales, Game Studios teams,3rdparty platformpartnersandGamesmarketingpeersto drive planning and growth efforts.You will play a critical role in maximizing customer engagement and driving revenue growth through effective lifecycle marketing strategies across various channels. This role is open toaflexible work opportunity. Microsoft's mission is to empower every person and every organization on the planet to achieve more. Asemployeeswe come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. Responsibilities You willdevelop andoversee our strategy around how we communicate with our gamers across devices and ecosystems. Develop omnichannel marketing vision and consumeraudience strategyacross digital channels andpartnerschannels to ensure ROI optimization based on data insights. Evolve our consumer engagementandongoinglifecycle marketingacross email, social, web andmobiledeveloping a cohesive strategy to deepen relationships with customers. Partner withstore,games teams and product marketing leads toidentifyin-game/store levers and personalizationfor our gamesto drive incremental growth. Partner withGaming Digital Marketing team toidentifyopportunities for personalized and targetedcommunicationstohepdrive digital sales activation across the portfolio. Optimizeand remove friction onconsumergolden path. Grow player driven data and insights - focused on deeper engagement with our consumers. Providedeeper insights oneffectivenessof our campaigns across devices and ecosystems. Qualifications Required Qualifications: Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience. Preferred Qualifications: Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years in lifecycle marketing or related roles, preferably in consumer products. Analytical skills, proficiency in marketing automation tools, and excellent communication. Proven ability to lead cross-functional teams and drive strategic initiatives. Experience developing audience strategy to reach the right customers across the right channels. Experiencebuilding digital marketing channels including email, web social and paid media. Quantitative, analytical, and critical thinking skills. Ability to synthesize data and analytics to understand performance and drive optimization in current and future campaigns. Thrive in ambiguous situationsand is energized by creating new and better ways to develop marketing programs and campaigns. #GamingJobs Integrated Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.