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Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates
diversity, promotes development and allows our associates to be their authentic selves.
#LI-SO1
Come join the largest baking company in the world and our family of 20,000 associates
nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range:
$146,900 - $205,700
Comprehensive Benefits Package
Annual Bonus Eligibility
401k & Company Match
Position Summary:
The Full Funnel Media & Partnerships Director is a strategic marketing leader responsible for driving brand strategy and business growth through integrated, full funnel media, high impact partnerships, sponsorships, and licensing initiatives. This role leads a team of seven and serves as a key architect of how the company's brands are showing up for the consumers. This role also ensures media and partnerships work in concert to deliver measurable results, funnel media, high impact partnerships, sponsorships, and licensing initiatives. This role leads
In a world where the funnel is collapsing, you will own the development and execution of comprehensive media strategies that span awareness through conversion, while identifying, negotiating, and activating strategic partnerships that amplify brand relevance, accelerate growth, and unlock new revenue opportunities. This leader will collaborate closely with our communications, brand, eCommerce, analytics, sales, and external agency partners to ensure cohesive planning, disciplined investment, and continuous optimization.
As a people leader, this role is responsible for building and developing a high performing team, fostering strong cross functional relationships, and acting as a change agent in evolving the organization's media and partnership capabilities to meet the needs of a modern, omnichannel consumer.
Key Job Responsibilities:
Partnerships & Licensing
- Establish and lead the company's licensing, sponsorship and partnership practice from the ground up, developing strategic framework, evaluation criteria, and governance processes to identify, negotiate, and activate partnerships that amplify brand reach, relevancy and drive incremental revenue.
- Identify and cultivate strategic brand partnerships, licensing opportunities, and sponsorship deals with complementary brands, retailers, influencers, and organizations, creating mutually beneficial programs that extend brand presence into new channels and customer touchpoints.
- Negotiate partnership terms, manage contract execution, and oversee activation and measurement of all licensing and sponsorship initiatives, ensuring alignment with brand positioning and delivering against agreed-upon business objectives.
Media Strategy
- Collaborate with media lead and Engagement Studio lead to ensure the full-funnel media strategy across paid, owned, and earned channels is optimized to drive brand awareness, consideration, and conversion while optimizing ROI.
- Ensure integrated media planning and buying across digital (social, programmatic, search, video) and traditional (TV, print, OOH) channels, ensuring cohesive messaging and optimal channel mix based on performance data and consumer insights.
- Partner with creative, brand, and analytics teams to develop and test media campaigns, leveraging A/B testing, attribution modeling, and incrementality studies to continuously improve campaign performance and inform future investment decisions.
Team Leadership
- Build and mentor a high-performing team of, providing strategic direction, professional development opportunities, and performance feedback while fostering a culture of innovation, accountability, and data-driven decision making.
- Establish clear goals, KPIs, and workflows for the team, implementing processes that enable efficient campaign execution, cross-functional collaboration, cohesive partnerships working with media and scalability as the business grows.
Agency & Vendor Management
- Lead relationships with media agency and key partners, setting strategy, clear expectations, evaluating performance, and ensuring agencies deliver strategic insights and efficient execution that meets company standards and budget requirements.
- Drive JBP conversations and agreements with vendors to ensure we are maximizing value with our spend across the brands.
Cross-Functional Collaboration & Insights
- Collaborate with sales, product, and e-commerce/Omni teams to align media and partnership strategies with business priorities, seasonal campaigns, and product launches, ensuring integrated go-to-market approaches that maximize impact across all customer touchpoints.
- Translate media performance data and partnership results into actionable insights and recommendations for senior leadership, informing broader marketing strategy, budget allocation, and growth opportunities.
- Collaborate and drive thought leadership with our global partners to ensure the US is partnering to benefit from global agreements and showcase local activity and wins with the executive leadership team.
Key Behavioral Competencies:
- Leader: Find better ways of working and be a change agent with the broader organization
- Entrepreneurial mindset: Ability to be extremely flexible in a fast-paced, ever-changing environment, is a driver who has the confidence to build strong relationships, and who collaborates effectively in a cross-functional team setting.
- Collaborative: Seamlessly with multiple stakeholders internally, cross-functionally and externally.
- Agile: This candidate would be agile in a rapidly evolving and complex space, always looking to find a solution to drive value for the shopper, customer and BBU.
- Strong Communicator: The candidate would have strong communication skills to share, update and present information in a clear and simple manner.
Leadership Competencies:
- Situational Adaptability - Adapts approach and attitude in real time, according to the changing demands of different solutions.
- Drives Engagement - Creates a climate where people are motivated to do their est to help the organization achieve its objectives.
- Ensures Accountability - Holds self and others accountable to meet commitments.
- Manages Complexity - Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
Education and Work History:
- Bachelor's level degree required.
- Minimum of 10 years' experience with a strong proven track record of Sponsorships & Licensing (sports a plus).
- Experience successfully driving ROI and managing a 9-figure-plus media budget
- Experience and ability to excel in a large, fast-paced, complex environment
- Flexible and an ability to adapt to changing conditions and challenges
- Ability to apply a solution-oriented approach; proven problem-solving skills
- Excellent interpersonal, oral and written communication skills
- Agency management experience and proven ability to inspire agency performance
- Ability to demonstrate consumer-first mentality
The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. >
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Bimbo Bakeries
$146,900 - $205,700
401(k)
Mar 21, 2026