Associate Director, Song Virality Marketing - Epic

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Associate Director, Song Virality Marketing at Epic Records will play a crucial role in strategizing and implementing artist-specific digital marketing campaigns. This position joins a team dedicated to building relationships with influencers and executing digital marketing strategies that resonate with music-loving audiences and drive consumption. This role requires the ability to recognize and understand signals and trends surrounding short form vitality and the conversion to audio/video streaming. The role requires project management skills plus the ability to communicate effectively with various stakeholders internally & externally. The Viral Marketing team sits within Marketing at Epic Records.

• Develop and execute content driven growth campaigns at scale for Epic Records single releases from inception through post-launch.
• Focus on prioritized singles to create max reach, awareness and growth.
• Work closely with artist managers and internal departments to champion content-first ideas and execute integrated global activations.
• Discover, build, and maintain relationships with agencies, networks, pages and management companies across creators, edit pages, theme pages and all forms of short form content distribution.
• Deploy and manage effective paid media strategies targeted at all levels of the marketing funnel to find, grow and develop audiences.
• Ideate and produce Content that is culturally relevant to the artist, disruptive to scrolling and breaks through the algorithm
• Amplify the overall narrative surrounding artists as well as specific moments through content seeding
• Monitor campaigns and budgets to understand efficiency of strategy and make recommendations for improvement, with specific correlation to streaming consumption.
• Continuously ideate and innovate within the short form space.
• Report daily to label Senior Management on live time insights surrounding campaigns and ensure consistent communication to priority artist camps.

• At least 4 years professional experience in influencer/social media/digital marketing, preferably with a creative agency, creator agency, or entertainment company.
• Prior experience working across social channels, with an emphasis on TikTok, Instagram, Snapchat, and YouTube Shorts.
• Existing relationships in the creator and content distribution spaces.
• Proven track record to build, execute, and scale campaigns that impact music-loving audiences.
• Creative acumen to idea and produce viral content.
• Strategic understanding of the value in paid and unpaid content collaborations.
• In-depth knowledge of music culture, trends, and creator communities.
• Familiarity with common trends across multiple genres including Pop, Hip-Hop, R&B, Dance, Country and Alt Rock.
• Strong understanding of global streaming ecosystem, consumptions patterns, and 3rd party platforms like Spotify & Apple Music.
• A balance between creative and strategic thinking, able to develop and implement ideas on a small and large scale.
• Strong interpersonal skills and ability to work in a fast-paced environment with creative and business-oriented colleagues.
• Ability to lead and manage direct reports within specific team. Prior people management experience required.
• You have exceptional leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Acute attention to detail paired with strong organizational, project management, and communication skills.
• Advanced knowledge with AI tools to help streaming workflow where appropriate.

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

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