Executive Director of Football Creative Strategy & Story Telling

Intercollegiate Athletics

The University of Missouri Department of Athletics is seeking an Executive Director of Football Creative Strategy & Story Telling to support external content for its NCAA Division I Football program in the Southeastern Conference (SEC).

Reporting to the Football Chief of Staff, this position leads the creative content strategy, production, and digital storytelling efforts for Mizzou Football, with a primary focus on recruiting, social media, and internal program branding. The role oversees content ideation and execution across photo, video, and graphic design teams to ensure a consistent and compelling visual identity that elevates the program's brand and supports recruiting and marketing objectives.

Key Responsibilities

1. Creative Content Production and Leadership (30%)
* Capture, edit, and produce photo and video content for all football events, recruiting visits, team activities, and promotional initiatives; coordinate and execute all team, recruiting, and branding photo/video shoots.
* Provide leadership and oversight of graphic design and videography teams, ensuring consistent execution, workflow efficiency, and alignment with overall creative direction and brand standards.

2. Creative Strategy, Ideation and Brand Development (25%)
* Lead the overall creative vision for Mizzou Football, including ideation of recruiting and internal content, development of innovative storytelling concepts, and enhancement of the program's digital brand.
* Monitor social media trends and analytics and build the social media presence across platforms.

3. Social Media and Marketing Execution (15%)
* Develop and implement creative content for social media and marketing platforms, manage content distribution, and evaluate performance metrics to optimize engagement and reach across digital channels.

4. Recruiting Content Strategy and Coordination (15%)
* Partner with recruiting staff to develop and execute weekly recruiting content plans, ensuring timely delivery of high-quality creative assets aligned with recruiting priorities and messaging strategies.

5. Content Systems and Branding (10%)
* Manage content management systems and content calendars, coordinate branding graphics and digital messaging throughout football facilities, and collaborate with Football Operations to ensure consistent program-wide visual identity and messaging.

6. Operational Coordination and Support (5%)
* Support day-to-day operations of the department in alignment with NCAA, SEC, and University of Missouri policies.
* Collaborate with coaching, compliance, and recruiting staff to ensure program objectives are met.

Monday-Friday 8:00am-5:00pm; Nights, Weekends, and Travel as required.

A Bachelor's degree in a related/relevant area or an equivalent combination of education and a minimum of 3 years of experience from which comparable knowledge and skills can be acquired. Experience in the following of adhering to NCAA rules and regulations is also necessary.

Prior Experience working with Division I College Football and / or in Athletics Creative Content is preferred.

Salary is commensurate with education and experience.

Grade: GGS-MKT

University Title: Operations Professional

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Columbia offers small-town friendliness with big city features and a high quality of life for people of all ages and interests. Founded on education and known as an ideal college town, its location also makes it an attractive spot for businesses and travelers. Located on Interstate 70 and U.S. Highway 63, Columbia is right in the middle of the state and the nation. Just a couple hours' drive from St. Louis and Kansas City, Columbia is Boone County's largest population center offering big-city culture, activities, and resources with a low cost of living. Columbia is home to a variety of restaurants and entertainment venues and hosts more than a dozen festivals each year. If you want to grow your career, continue your education, raise a family, and retire, Columbia is a good place to be!

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits.

Equal Employment Opportunity

The University of Missouri is an Equal Opportunity Employer.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.