Director, Marketing Operations

Director, Marketing Operations

Location: Austin, TX (Hybrid)
Compensation: Competitive base + bonus + benefits

About Us Togetherwork is a rapidly growing, $200M+ vertical SaaS company providing solutions across 12 specialized markets. Our mission is to empower communities, organizations, and businesses to thrive through user-centric software that helps them operate and grow. With over 700 employees and a new innovation center in Austin, we are entering an exciting phase of expansion. Backed by experienced executive leadership, we are focused on delivering innovative solutions and exceptional experiences for our 70,000+ customers.

About This Role Togetherwork is seeking a Director of Marketing Operations. This leader will be a critical driver in optimizing our marketing efficiency and performance - responsible for owning our marketing technology stack, streamlining processes, and providing data-driven insights to marketing and sales teams. You will play a hands-on role in improving the scalability, automation, and integration of our systems to transform the marketing function into a performance engine.

What You'll Do

• Tech Stack Ownership: Oversee the selection, implementation, integration, and management of key MarTech tools, including HubSpot and Salesforce CRM, ensuring optimal performance.
• Data & Insights: Build and manage executive-level dashboards to provide insights for strategic direction and budget optimization. Create reports to measure campaign effectiveness, ROAS, lifecycle tracking, and pipeline contribution.
• Automation & Efficiency: Leverage AI and process optimization to automate critical functions like lead enrichment and lead scoring.
• Cross-Functional Alignment: Collaborate closely with Sales Operations and Revenue teams to ensure seamless data integrity and system integration between marketing and sales.
• Future Proofing: Evaluate and recommend new technologies and add-on applications to evolve our marketing automation initiatives and improve campaign performance.

What You'll Bring

• 10+ years of proven experience in Marketing Operations, Revenue Operations, or a related role, ideally within a B2B or SaaS technology company
• Expert knowledge of CRM (e.g., Salesforce) and significant experience implementing, managing, and reporting on campaign performance with an enterprise-level Marketing Automation platform (e.g., HubSpot, Marketo)
• Strong analytical mindset with demonstrated ability to interpret data, derive actionable insights, and use reporting tools such as Google Analytics, Tableau, or other BI tools
• Excellent leadership and project management skills with a strong understanding of sales/marketing funnels and executive-level communication skills to translate metrics into strategic performance insights
• Bachelor's degree in Marketing, Business, or a related field

Why This Role

• Impact: Drive measurable marketing performance across a diverse and expanding SaaS portfolio
• Visibility: Serve as a key operational leader with direct influence on pipeline and revenue outcomes
• Ownership: Lead end-to-end MarTech strategy and data infrastructure with meaningful autonomy
• Innovation: Work in a fast-growing environment that embraces AI and modern marketing technologies

Compensation & Benefits Base Salary: Competitive | Bonus: Performance-based

Benefits:

• Medical, dental, and vision insurance
• 401(k) with company match
• Flexible PTO policy
• Paid holidays
• Parental leave
• Short- and long-term disability coverage
• Life insurance

Inclusion and Diversity Togetherwork is an Equal Employment Opportunity Employer. We value diverse backgrounds, experiences, and perspectives. Employment decisions are made without regard to race, color, religion, gender, gender identity, sexual orientation, disability, veteran status, age, national origin, or any other protected category under applicable law.

Interview Process & Expectations Our interviews are interactive and conversational, focused on understanding your experience, thinking, and communication style. To ensure fairness and consistency, the use of real-time AI tools or external assistance during interviews is not permitted.