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Sales Development Representative (SDR)

Plug Power, Inc.
vision insurance, paid time off, paid holidays, sick time, tuition reimbursement, 401(k)
United States, Arkansas, Bentonville
May 14, 2026

Sales Development Representative (SDR)

Status:Exempt

Department:Sales

Why PLUG?

At Plug, our end-to-end hydrogen solutions enable a clean economy and maximize value for our customers. We are a people-first company, building for the future on the brilliance, dedication, and determination of our employees. Plug employees create products every day that are changing the way energy is produced and utilized.

Position Summary
The Sales Development Representative (SDR) is the first point of contact with prospective customers. In this role you will work to generate new sales leads by researching the material handling market, identifying potential customers and building an initial relationship. You will have support in identifying qualified sales leads through our website, marketing campaigns, trade shows, and other sales channels. As the SDR you will communicate directly with customers to assess their needs and work to align those needs with Plug product solutions. This role serves a critical function to build trusted and mutually beneficial relationships with the end-users of Plug's technology. The SDR will collaborate closely with colleagues across the Sales, Engineering, and Marketing teams to support the initial steps of the sales cycle.

The ideal candidate will demonstrate the ability to gain an in-depth understanding of company technology, possess superior interpersonal skills, and operate with the highest standards of business integrity. Plug looks to our sales team members to represent the organization with energy and enthusiasm while helping to deliver superior technological solutions to our customer base. Employees that are successful in the Sales Development Representative role will have growth opportunities in the sales organization to Account Director or related roles.

Core Duties and Responsibilities

  • Generate leads and work to identify prospective customers for Plug Power fuel cell system technology and H2 infrastructure.
  • Cultivate a business relationship with prospective customers in order to effectively communicate Plug Power's value statement and solutions.
  • Engage prospective customers through progressive steps in the sales process to earn confidence and work towards agreement for purchase orders.
  • Provide National Account Executives and other Sales team members you partner with all relevant customer information to help them with the successful closing of the sale.
  • Utilize a variety of tools and resources in working towards securing purchase orders for the organization including: fuel-cell system trials at prospective customer sites, providing tours of existing customer sites for prospective customers, coordinating meetings with stakeholders to discuss Plug Power's value statement, sharing existing customer testimonials and examples of ROI, and more
  • Engage with cross-functional partners to develop strategic marketing and sales programs for the organization.
  • Take ownership for the satisfaction of each assigned customer account; coordinate efforts as necessary with cross-functional partners to make sure deliverables are always achieved as committed for our customers.
  • Work towards exceeding established sales goals for the company; partner with peers within the sales team to share knowledge and experience for the benefit of the cumulative group.
  • Provide all relevant data points and feedback gathered through sales interactions to appropriate internal stakeholders in the spirit of improving operations across the company.
  • Communicate as needed with internal departments to ensure understanding of the sales process in the field in terms of matters which impact sales metrics.
  • Work to help implement new design specifications through a partnership with production and engineering.
  • Represent Plug Power with the highest levels of professionalism and integrity in all interactions.
  • Perform all other duties as assigned by supervisor which may be reasonably assigned in the course of business.

Required Qualifications

  • Bachelor's degree in engineering, marketing, business, or other relevant course of study
  • Willingness to travel as needed.

Desired Skills

  • Sales experience with proven success in sales development and generating sales leads
  • Knowledge and proficiency with Salesforce and lead generation software tools.
  • Dynamic communication abilities; persuasive and energetic
  • Demonstrated business acumen with ability to articulate value statements in meaningful ways to diverse audiences and stakeholders.
  • Diligent and persistent in lead generation and customer development activities
  • Strong organizational skills and attention to detail
  • Demonstrated proficiency with project management and team leadership.
  • Superior interpersonal skills and communication abilities
  • Role model for high standards of professionalism
  • Results-oriented and driven work style
  • Excellent task-oriented follow-through

Pay Rate:

$72,000.00 - $112,500.00

We offer a fantastic total rewards package at Plug, and a brief summary is below:

Base salary is determined on a number of factors including but not limited to education, experience, skills, and geography. These factors are considered when making an offer of employment. If you are interested in this position, we'd ask that you apply.

The above pay range, may not take into account local geographic pay variations. If there is an applicable geographic differential, a member of the HR team can discuss that with you.

Health, Dental & Vision Insurance eligibility starting from the first day of hire

401(k) with 5% company match

Bonus eligibility

Paid time off including vacation, personal and sick time

Paid Holidays

Wellness Reimbursement Program

Potential to apply for Tuition Reimbursement

Employee Referral program

Employee Assistance Program

Plug Power Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status

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