Associate, Client Experience

Who We Are

Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Associate, Brand Communications, CPG Snack Brand

Weber Shandwick has an exciting opportunity for an Associate, Brand Communication to join our team. We are looking for a proactive, problem-solving, and collaboration-minded person with a passion for the food and beverage industry. The ideal candidate will have experience in garnering earned media attention for consumer brands, a knack for storytelling and a keen eye for trends.

This role will be instrumental in driving brand awareness and consumer engagement through strategic communications. You will be a key day-to-day contact for our client, and will be expected to show initiative and a forward-thinking mindset to help our client win in a competitive marketplace.

Job description:

Fundamentally, we're looking for a storyteller and a trendspotter - someone who has the instincts and ability to tell a compelling brand story and in doing so considers:

• What makes a story newsworthy and engaging for consumers and the media?
• What media assets (visuals, samples, etc.) will best bring our brand story to life?
• What third-party experts or influencers can strengthen our narrative?
• What are our competitors doing and how can our story stand out?
• Why would consumers care about our brand and our products?
• Which media, influencers, and platforms should we target and why?
• How can we use data to inform our strategies and measure our success?

Those skills will be the foundation for all of the other requirements, including:

• Media and Influencer Relations:




• Track and monitor the media landscape and consumer trends to spot opportunities for proactive storytelling.
• Identify, build, and maintain relationships with key media, influencers, and content creators in the CPG, food, and lifestyle sectors.
• Develop targeted media lists and pitch creative, compelling stories to secure coverage.




• Content Creation and Storytelling:




• Draft and edit compelling press releases, media pitches, key messages, and other press materials that are aligned with the brand's voice.
• Collaborate with creative teams on the development of media assets, including photos, videos, and influencer kits.




• Client Service and Project Management:




• Serve as a reliable and proactive day-to-day contact for the client.
• Develop and manage project timelines and action plans to ensure all deadlines are met.
• Support the planning and execution of PR events, such as product launches and brand activations.




• Strategy and Initiative:




• Proactively offer insights and recommendations to the team and client based on industry trends, competitor activity, and media shifts.
• Contribute to creative brainstorming sessions and provide thoughtful recommendations for new campaigns and tactics.
• Support the team in developing and executing integrated communication plans.

Competencies:

• Excellent oral and written communication
• A proactive and forward-thinking mindset with a strong sense of initiative.
• Strong organizational skills with ability to manage multiple projects in a fast-paced environment
• A natural problem-solver who is resourceful and detail-oriented
• Excellent collaboration and team building skills
• Sound business and professional ethics
• A genuine passion for CPG/snack food industry

Basic Qualifications:

• Bachelor's Degree
• 1-2 years related professional experiencein public relations, communications, or a related field (agency or in-house).
• Experience working with CPG or food and beverage brands is a plus

Salary Range: $52,000 USD - $55,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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