Brand Engagement Manager I

Join a globally recognized leader in the consumer goods industry, renowned for its commitment to innovation, quality, and scientific excellence. This company is at the forefront of shaping trends and delivering exceptional experiences to consumers worldwide, driven by a mission to enhance well-being and confidence through its diverse portfolio of offerings.

We are seeking an enthusiastic individual to step into a pivotal role where you will directly influence how a premium brand connects with its audience across diverse platforms. This is an exciting opportunity to lead impactful social media strategies, cultivate key influencer partnerships, and drive high-profile PR activations, significantly contributing to the brand's luxury positioning and scientific authority. Your creativity and organizational prowess will be instrumental in expanding our digital footprint and fostering a vibrant online community, making a tangible difference in how our brand is perceived and engaged with globally.

PLEASE NOTE: This role requires a hybrid model. 3 days onsite and 2 days remote

**Key Responsibilities:**

* Lead the creation and execution of engaging, high-quality social media content across established and emerging platforms (including Instagram, Facebook, TikTok, Pinterest, and YouTube), ensuring alignment with brand voice and platform best practices.

* Serve as the primary liaison for external social media agencies, providing strategic direction, briefing creative projects, and ensuring all content meets the brand's standards for luxury and scientific accuracy.

* Own and meticulously manage the master social media content calendar, synchronizing efforts with brand priorities and product launch timelines to ensure a consistent and impactful content flow.

* Develop and implement strategies for expanding the brand's presence on new and emerging digital platforms, maintaining its premium identity and expert authority.

* Collaborate with the internal community management team to uphold best practices for online engagement, ensuring timely and professional responses to comments and inquiries, and nurturing a positive online environment.

* Support the Brand Engagement Lead in managing external PR agencies, assisting with daily requests, sampling initiatives, and securing valuable earned media outreach.

* Orchestrate product seeding campaigns, identifying and partnering with relevant influencers and brand advocates to generate excitement and awareness for products, and analyze campaign results for continuous optimization.

* Mentor and guide a Marketing Trainee, offering clear direction and professional development, particularly for seeding initiatives and performance reporting.

* Manage day-to-day relationships with influencer agencies, providing direction, coordinating campaign and launch briefings, and facilitating ongoing communication.

* Monitor key social media metrics, track performance, and generate regular reports for the Brand Engagement Lead on the effectiveness of social media activities, including monthly performance summaries.

* Stay abreast of the latest social media trends, platform updates, and competitive activities, recommending strategic adaptations to maintain a competitive edge.

* Lead social listening efforts for new product launches and competitive insights, gathering consumer feedback to inform content optimization and enhance product messaging and marketing strategies.

* Provide essential administrative support to the Brand Engagement Lead, including scheduling posts, managing social media accounts, and assisting with various tasks as needed.

**Qualifications:**

**Must-Have Qualifications:**

* Proven experience in social media content creation, including visually appealing photos, videos, and graphics.

* Demonstrated experience in managing social media agencies and/or influencer agencies.

* Strong understanding of social media platform strategies and best practices across Instagram, Facebook, TikTok, Pinterest, and YouTube.

* Experience with comprehensive social media content calendar management.

* Familiarity with PR activations and supporting earned media outreach.

* Proficiency in social listening and social media analytics & reporting.

* Excellent communication, organizational, and strategic thinking skills.

* A deep understanding of the premium consumer goods sector.

**Nice-to-Have Qualifications:**

* Experience in mentoring or supervising junior team members.

* Prior experience working at an agency or extensively with agencies.

* Ability to lead strategy for entry into emerging digital platforms.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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