Director of Social & Digital Media

VISA sponsorship is not available for this position. All candidates must be eligible to work and live in the U.S

The Director of Social and Digital Media is responsible for developing and implementing social media strategies for App State Athletics' official accounts. Reporting to the Senior Associate AD for Strategic Communications, the Director works with the department's external units and sports teams to increase brand visibility, drive engagement and generate revenue using a consistent, compelling voice. The Director develops content, manages campaigns and analyzes performance data across App State Athletics' social media channels, and serves as the primary strategic communications contact for men's basketball and other assigned sports, as needed.

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Special Note: This is a generalized representation of positions in this class and is not intended to reflect essential functions per ADA. Examples of competencies are typical of the majority of positions, but may not be applicable to all positions.

Project Management: Consults with and determines client/customer needs and project parameters. Plans and manages multi-faceted and specialized projects. Conceptualizes and creates communications as they relate to the area of responsibility from creation through delivery.

Knowledge Technical: Understands standard and routine communication, design and visual arts principles and concepts. Understands and applies a variety of standardized and commonly accepted design procedures and techniques. Understands and applies communication software programs as well as use of other applicable technology and equipment. Keeps current with technical developments and trends as they relate to the field of communications, public relations, publishing, marketing and Web-based communications.

Consultation/Advising: Assists with communications in needs and issues in routine and non-complex situations.

Communication-Verbal: Understands and communicates basic program information and routine, non-complex ideas; conveys information effectively to a targeted audience. Learns the communications environment and establishes working relationships with colleagues and clients.

Varies (includes nights, weekends and travel)

Viewing a computer terminal and sitting for extended periods of time.

List a minimum of 3 professional references in the application or attach a List of References with Contact Information