Product Manager, Activation

Role Overview

Our goal is to find a Product Manager to own the first-mile experience on stock.adobe.com. This role sits at the intersection of commerce, content, and creative tools: you'll shape how customers discover, understand, and engage with Adobe Stock from the moment they land on the site. You'll manage the surfaces important to first impressions and conversion, such as navigation, homepage, landing pages, and account management. You will lead the internal tooling effort to improve system speed and scalability.

What You'll Own

• Site Navigation - Own the global navigation architecture for stock.adobe.com, including header, footer, and on-page navigation across all asset categories and customer segments.
• Homepage & Landing Pages - Lead product strategy for the homepage and the full library of landing pages, including category, campaign, and editorial destinations. Define content hierarchy and layout strategy to serve SEO performance, paid traffic conversion, and direct customer engagement.
• Content Management System - Drive the rebuild of Adobe Stock's first-party landing page content management tool. Define requirements with engineering and design; own the roadmap from MVP through production features.
• Landing Page Prioritization - Build and lead all aspects of the decision framework that governs how new landing pages are scoped, approved, and sequenced. Balance inputs from SEO, promotional activities, partner commitments, and customer demand signals; communicate trade-offs clearly to partners.
• Component Library & Consistency - Own the product definition for the stock.adobe.com component library - the shared UI building blocks used across landing pages, navigation, and promotional surfaces. Partner with design and engineering to govern component usage, enforce visual consistency, and accelerate new page builds through reusable patterns.
• Account Management Experience - Manage the product experience for account management surfaces on stock.adobe.com, including the account menu, subscription management, and entitlement visibility. Work cross-functionally with commerce, identity, and customer success to ensure these flows are intuitive and accurate.

What You'll Do

• Define and maintain the roadmap across all Activation ownership areas; communicate priorities, sequencing, and trade-offs to engineering, design, marketing, and leadership partners.
• Translate briefs from PMM and campaign teams into scoped, on-brand landing pages - from layout definition through QA and publish.
• Drive the CMS rebuild from requirements through launch; reduce manual production overhead and enable non-technical partners to publish and update content independently.
• Grow the component library by identifying gaps, prioritizing net-new components, and enforcing usage standards across the site.
• Partner with engineering on site navigation changes; validate improvements through analytics.
• Identify friction in account management flows that drives support volume or churn, and build the case for resolution.
• Define and track targets for page quality, production velocity, conversion performance
• Maintain documentation and onboarding materials for landing-page workflows and component standards.

What We're Looking For

• 3-6 years of experience in a design, product, or design-operations role-ideally in a marketplace, e-commerce, or content-platform environment.
• Strong visual design skills with proficiency in Figma (or equivalent) and a portfolio showing component-level and page-level work.
• Experience with CMS production workflows (AEM, Helix/Edge Delivery, WordPress, or similar).
• Comfort with HTML/CSS fundamentals-enough to inspect, debug, and prototype in code when needed.
• Proven ability to manage competing priorities, negotiate scope, and communicate timelines to non-technical partners.
• Familiarity with SEO guidelines for landing pages (metadata, structured data, Core Web Vitals).

Nice to Have

• Background in A/B testing and conversion rate optimization.
• Curiosity about AI-assisted workflows; experience with Claude, ChatGPT, or similar tools for efficiency is a strong plus.
• Background in front-end development (React, Web Components) beyond basic HTML/CSS.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.