Digital Marketing Specialist

Position Title: Digital Marketing Specialist

Work Location: 3401 Princeton Pike Lawrence Township New Jersey 08648

Assignment Duration: 12 Months

Work Schedule: Mon-Fri 8am-5pm

Work Arrangement: 50% onsite (Princeton Pike preferred; manager open to Giralda Farms, NJ)

Position Summary: The Omni-Channel Strategist serves as a dedicated point-of-contact for a brand, their creative, digital and media agencies, ensuring seamless planning and execution of omni-channel campaigns/tactics aligned to the brand strategy.

Background & Context: Direct and manage production budgets across a portfolio of brands or therapeutic areas, ensuring prudent allocation of resources aligned with strategic priorities. Lead comprehensive financial forecasting processes, including the development of accurate year-end projections to support annual brand planning cycles. Monitor budget utilization in real time, proactively identifying risks, efficiencies, and opportunities for optimization.

Key Responsibilities: * Translates customer and journey insights into actionable omnichannel plan for brand execution, including understanding the content needs of key customers for channel plan development and optimization

* Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs

* Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of media/digital programs based on insights and analytics

* Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital or AI initiatives

* Partner with the Brand, digital agencies, media partners and the BMS Production team to define project strategy, scope, timelines, and deliverables

* If needed, lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, HCP media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)

* If needed, lead pull through digital tactics and media programs that drive business impact * Monitor overall status and provide regular reporting on progress, challenges, and solutions of the Omnichannel plan including execution

* Demonstrated ability to track and manage annual digital programs * Flex coverage across team on as-needed basis

* Partner with Capability Leads, Brand Teams, and Omnichannel Strategists to design and execute integrated campaign plans.

* Coordinate resource planning and scheduling to ensure alignment between strategic intent and executional capacity.

* Serve as a key liaison across matrix teams, fostering alignment, transparency, and shared accountability.

* Act as the primary project owner and advocate during MLR review meetings, facilitating real-time resolution of medical, legal, and regulatory considerations.

* Ensure that all marketing assets adhere to compliance standards, corporate policies, and industry regulations.

* Champion the integrity and traceability of derivative content throughout its lifecycle, from creation to final deployment.

* Oversee end-to-end project workflows, including timelines, deliverables, and production milestones.

* Conduct rigorous quality assurance (QA) reviews and spot checks across digital and print materials to ensure accuracy, consistency, and compliance.

* Ensure the timely deployment of tactical marketing initiatives, maintaining high standards of operational excellence.

* Cultivate and manage relationships with external agencies and production partners, ensuring high performance, cost-effectiveness, and adherence to timelines.

* Oversee vendor onboarding, performance evaluation, contract adherence, and invoicing processes.

* Facilitate seamless collaboration between internal stakeholders and external partners to optimize output quality and efficiency.

* Maintain oversight of asset management systems, ensuring compliance with organizational standards and effective tracking of content lifecycle activities.

* Leverage and optimize enterprise platforms such as Workfront, Veeva Vault, Veeva Promomats, Salesforce, Jira, and related tools to enhance workflow visibility and efficiency.

* Ensure proper documentation, version control, and accessibility of all marketing assets.

* Identify, design, and implement process improvements to increase efficiency, reduce cycle times, and enhance scalability.

* Support the adoption and enablement of AI-driven tools and automation technologies to improve content personalization and delivery speed.

* Contribute to the continuous evolution of operating models and best practices within the organization.

* Oversee inventory levels and distribution logistics for printed materials, ensuring readiness for product launches and campaign activations.

* Develop and maintain reporting mechanisms to track inventory usage, supply levels, and fulfillment needs.

Qualification & Experience: * Strategic Minded

* Proficient in reading, analyzing, and acting off of digital analytics

* General digital proficiency; an understanding of the current landscape so that strategies can be formulated to serve the brand's strategic imperatives

Nice-to-have Qualifications: This is a digital role, so obviously Office (especially Excel) is mandatory, Analytics platforms including AA and Tableau for starters Experience with AI Tools/Copilot to support work productivity and optimization Advanced proficiency with enterprise marketing and project management platforms, including but not limited to: Adobe Workfront Veeva Promomats and Veeva Vault Salesforce Jira