Director of Sales & Marketing | Populus Denver

Build the Future of Lifestyle Hospitality

Lead the commercial vision for one of the country's most innovative and purpose-driven lifestyle hotels.

At Crescent Hotels & Resorts, we believe exceptional hotels begin with exceptional people. In partnership with Urban Villages, the visionary ownership behind Populus Denver, we are seeking an inspiring Director of Sales & Marketing to lead the commercial vision for one of the country's most distinctive lifestyle hotels.

Populus is more than a hotel-it is a destination built with purpose. Inspired by Colorado's iconic Aspen tree and recognized as the nation's first carbon-positive hotel, Populus seamlessly blends inspired architecture, exceptional food and beverage, immersive experiences, sustainability, and community into a hospitality experience unlike any other. Every guest interaction, partnership, and commercial decision contributes to a brand redefining modern lifestyle hospitality.

• Rooted in Nature: We draw inspiration from nature's resilience, stewardship, balance, and long-term thinking.
• Generous: We create value by giving back-to our guests, associates, community, and environment.
• Curious: We embrace creativity, innovation, continuous learning, and thoughtful collaboration.
• Brave: We lead with integrity, accountability, transparency, and the courage to challenge convention.

We are committed to providing you with:

• Highly competitive annual salary of $150,000-$165,000 based on experience
• Operational incentive plan eligibility
• Comprehensive benefits for eligible associates and family members
• 401(k) program with company match
• Travel discounts at Crescent-managed properties throughout North America
• Career growth opportunities with a leading hospitality management company
• The opportunity to lead one of the most innovative and purpose-driven hotels in the United States

This is more than a traditional Director of Sales & Marketing role. It is an opportunity to shape the commercial future of a brand with purpose. The successful candidate will combine strategic sales leadership, innovative marketing, data-driven decision making, and authentic storytelling to build awareness, create demand, strengthen market share, and deliver exceptional financial performance.

• Lead the hotel's commercial strategy across Sales, Marketing, Revenue Strategy, Public Relations, Digital Marketing, Brand Positioning, Business Development, and Distribution to drive sustainable growth and long-term asset performance.
• Drive market share, RevPAR, ADR, profitability, and total commercial performance through thoughtful strategy and disciplined execution.
• Build and inspire a high-performing commercial team that embraces proactive selling, marketing innovation, collaboration, accountability, and exceptional customer engagement.
• Champion the Populus brand through compelling storytelling, destination marketing, community partnerships, and experiential programming.
• Provide strategic oversight of third-party marketing, creative, digital, public relations, advertising, and social media agencies while ensuring every initiative supports the Populus brand and commercial objectives.
• Demonstrate strong knowledge of website optimization, SEO/SEM, CRM, paid media, analytics, content strategy, social media, digital distribution, and emerging hospitality technologies and trends.
• Partner closely with Crescent's regional Sales, Marketing, Revenue Strategy, Digital Marketing, and Commercial leaders to leverage enterprise expertise, identify new opportunities, share best practices, and maximize overall commercial performance.
• Partner with Food & Beverage leadership to develop campaigns, activations, and experiences that elevate the guest journey while maximizing total hotel revenue.
• Translate market intelligence, consumer insights, and business analytics into actionable commercial strategies and confidently present recommendations to executive leadership.

• Five or more years as a Director of Sales & Marketing within a lifestyle, boutique, independent, or upper-upscale hotel is required.
• Demonstrated success driving commercial performance across multiple demand segments.
• Strong background leading integrated sales and marketing disciplines.
• Experience directing third-party marketing, creative, digital, and public relations partners.
• Executive presence with exceptional financial acumen, communication, and presentation skills.
• Passion for lifestyle hospitality, innovation, sustainability, authentic guest experiences, and community engagement.

This is an opportunity to do more than lead Sales & Marketing.

It is an opportunity to shape a brand, inspire a team, influence a destination, and help define the future of lifestyle hospitality.

At Populus, exceptional commercial performance and purposeful hospitality are not competing priorities-they are inseparable.

If you are energized by creating demand, building meaningful partnerships, leading with curiosity, and delivering measurable business results while honoring a brand with purpose, we invite you to help write the next chapter of Populus.