Social Media Specialist

Monday-Friday, 8:00am-5:00pm

To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

University Communications and Marketing protects and advances Carolina's reputation as the nation's first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university's teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.

Reporting to the Director of Social Media, the Social Media Specialist develops, creates and amplifies engaging content across the University's primary social media channels while supporting the University's broader digital storytelling strategy. This position plans and executes integrated social media campaigns; develops platform-specific strategies for emerging and established channels, including YouTube; supports the promotion and growth of the University's podcast portfolio; monitors trends and conversations affecting the University's reputation; and helps maintain a consistent institutional voice across digital platforms. The specialist collaborates closely with content creators, videographers, photographers and executive communications staff to maximize the reach and impact of University stories.

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

* Demonstrated knowledge of AP Style and experience creating content for institutional or brand social media channels is highly desirable.
* Preferred candidates will have experience supporting or promoting podcasts, including developing social media campaigns, creating multimedia promotional assets and implementing audience engagement strategies across digital platforms.
* Experience supporting YouTube channel management, video optimization, audience growth strategies and performance analytics is also preferred.
* Candidates should demonstrate expertise managing institutional social media accounts across platforms including Facebook, Instagram, LinkedIn, X, TikTok and YouTube.
* Experience developing video-first content strategies, optimizing YouTube content for audience growth, promoting podcasts or multimedia storytelling, strong copywriting and editing skills, analytics reporting, and knowledge of social media trends and best practices is preferred.

Not Applicable.

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu

Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.