New

Director Segment Marketing

First Citizens Bank
United States, North Carolina, Charlotte
Aug 24, 2026
Overview This position is responsible for overseeing and leading Segment Marketing for a segment (or set of segments) within a particular business unit. Partners with business leaders and stakeholders to ensure strategies are effective and business objectives are being met. Drives the relationship between the business units and marketing to ensure teams are highlighting the holistic First Citizens brand and offerings. Responsibilities & Qualifications Duties & Responsibilities: Marketing Strategy - Develops, implements, and manages the overall marketing strategy, business unit sponsorship strategy, channel strategy, customer engagement strategy, and content strategy across business units. Ensures all strategies are aligned with the Bank, business units, and regulatory requirements. Collaboration - Partner with senior leaders and COE's across business units to develop opportunities to deepen client relationships across lines of business, highlighting the benefits of a broader First Citizens relationship. Reporting & Analytics - Set and own goals/ key performance metrics to ensure business objectives are being met. Continually updating business leaders and stakeholders on performance and providing guidance for areas of improvement. Managerial Functions - Leads a team. Establishes and monitors expectations to achieve company and department goals. Makes appropriate changes to team policies, procedures, and efficiencies in order to meet objectives. Manages the performance, training, and evaluation of assigned staff. Qualifications: Minimum Required Education and Experience: Bachelor's Degree and 8 years' experience OR High School Diploma or GED/Equivalent and 12 years' experience in Segment Marketing Preferred Education:MBA Preferred Area of Study:Marketing, Communications, Business Preferred Area of Experience:Experience in marketing strategy roles, experience in financial services, leadership experience Required Licenses or Certifications: Preferred Licenses or Certifications: Additional Information Bachelor's Degree and 8 years of experience in Segment Marketing OR High School Diploma or GED and 12 years of experience in Segment Marketing Preferred Qualifications: Advance degree in Marketing, Business, or Communications. Minimum of 8 years of progressive experience in marketing, customer growth, segment marketing, lifecycle marketing, or related disciplines in consumer or wealth banking. Minimum of 3 years of people leadership experience with responsibility for team development and performance. Experience developing growth strategies and integrated marketing programs tied to measurable business outcomes. Strong analytical and strategic planning capabilities. Exceptional communication, presentation, and stakeholder management skills. Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.