Marketing Specialist (III)

Are you ready to make a significant impact on brand recognition for a leading global organization? Aquent, a premier talent solutions partner, is seeking an exceptional individual to join our client's dynamic team. This is an unparalleled opportunity to drive marketing initiatives from conception to completion, shaping strategic project plans and elevating marketing strategies that reach millions. You will be instrumental in ensuring successful execution, maximizing ROI, and contributing directly to the growth and visibility of groundbreaking products and services.

About Our Client

Our client is a globally recognized leader known for pioneering groundbreaking products and services that impact millions worldwide. They foster a dynamic and collaborative environment where innovation thrives, and every team member plays a crucial role in shaping the future of their industry. Through strategic marketing and impactful campaigns, they are committed to maintaining their position at the forefront of global recognition and engagement.

About the Role

As a key individual contributor in this pivotal role, you will spearhead mid-size to large-scale marketing projects, ensuring their successful execution from budget reconciliation to social media promotion. You will play a critical role in building brand recognition by developing strategic project plans and marketing strategies for significant products. Your leadership will guide the integration of multiple adjacent projects, ensuring all stakeholders, agencies, and project managers work cohesively to deliver high-quality projects with maximized return on investment. This is your chance to shape strategic project plans and elevate marketing strategies that reach millions, contributing directly to the growth and visibility of groundbreaking products and services.

What You'll Do

• Develop comprehensive internal and external promotion plans that maximize awareness and drive generation before, during, and after each project, in collaboration with growth, content, and design teams, utilizing digital tools.
• Drive analysis and insight development from data to uncover new marketing opportunities and audience insights.
• Lead the development and implementation of marketing strategies to achieve business results, overseeing the positioning and development of content and marketing programs to grow awareness and engagement across social, on-network, and off-network media channels.
• Collaborate with senior marketing leadership across functions to develop project strategy and objectives, spearhead initiatives to meet objectives based on drive generation, customer advocacy, and more, identify potential sponsored project opportunities, and develop brand new virtual and physical experiences in collaboration with partner and customer marketing teams.
• Engage and manage multiple media agencies to elevate their day-to-day work, prioritizing agency workflow as it pertains to media.
• Drive effective partnerships with stakeholders to ensure content and campaigns created for media and social channels are high-quality, reflect the brand's voice, and represent its identity.
• Serve as a subject matter specialist and thought leader, developing points of view and standards for advertising and aligning strategic efforts and priorities amongst broader marketing efforts across the company and globally.
• Lead efforts to analyze, track, and report on campaign/project ROI based on predetermined pipeline, revenue, and MQL metrics using customer relationship management (CRM) or other project management systems. Drive efforts to track the ROI effectiveness of each activity (e.g., drives generated, deals influenced, deals closed, cost per drive). Work closely with the sales team across functions to ensure all campaigns are followed through to maximize impact.
• Act as a primary client point of contact for the management of large-scale, complex media planning and partner with global media teams to ensure strategies are scaled.
• Drive the development, implementation, and analysis of creative social media content, social selling programs, employee and leadership activation, and measurement strategies.
• Develop and maintain external relationships with venues and suppliers/agencies, including registration agencies or livestream platforms, contract negotiation, spatial and audiovisual (AV) planning, activation, swag, food and beverage, virtual suppliers/agencies, mailer gifting, and speaker agents.
• Drive development and implementation of pioneering marketing communications strategy to drive media and public amplification across all marketing communications.

Must-Have Qualifications

• Proficiency in Media placement
• Proficiency in Social media
• Strong Affiliation and adaptability skills
• Demonstrated Creativity
• Experience with Influencer marketing
• Expertise in Event management
• Excellent Communication skills
• Knowledge of Search engine optimization (SEO)
• Proven ability in Deal negotiation
• Understanding of Consumer behavior
• A "10x thinking" mindset
• Focus on Growth
• Experience in Team Management
• Strong Project management skills
• Proficiency in Media strategy and execution
• Ability to drive Stakeholder engagement
• Expertise in Data analysis & synthesis

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.