Marketing Automation Specialist

Monday-Friday, 8:00am - 5:00pm

To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.

This position is not eligible for H-1B sponsorship.

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

University Development's purpose is to support the mission of the university by raising private resources to enhance financial support for students, faculty, programs, and facilities. University Development provides leadership and centralized services to all development offices throughout the University, serving as a focal point for annual giving, application development and IT support; campaign management; constituent programs; corporate and foundation relations; donor relations; gift planning; gift services; industry relations; marketing/communications; parents giving; principal gifts; prospect management, research and analytics; regional programs; scholarships and student aid; talent management; university events; and volunteer engagement.

Carolina Development is proud of its donor-centered philosophy, pursuing activities that always respect the interests and intentions of the donor as well as the University. The organization's collaborative nature is a critical component to fulfilling our mission of raising private funds to benefit the university.

Location, Location, Location
Want to live in Chapel Hill? If so, we have tons of perks to offer you. Discounts and access to many UNC-CH athletics, Performing Arts, Gym memberships and many more on campus and local community opportunities along with a perks program that provides employees with over 800 local deals.
Want to live outside of Chapel Hill but still in the area? You have a choice of smaller communities, cities, or even suburbs in areas like Raleigh and Durham. Both living experiences offer a multitude of advantages designed to fit your needs and still enjoy the perks offered by UNC-CH.

Tuition & Fee Waiver Program: Check out our Tuition & Fee Waivers Programs https://hr.unc.edu/benefits/educational-assistance/tuition-waivers/

Benefits: Explore the benefits of working at UNC-CH Benefits and Leave - UNC Human Resources

This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.

The Marketing Automation Specialist will play a key role in supporting and optimizing our Salesforce Marketing Cloud ( SFMC) operations across OneCarolina. Reporting to the Associate Director of Marketing Automation, this position supports the administration of SFMC, providing technical expertise, user training, and operational support to ensure the effective use of marketing automation. By expanding our team, we aim to enhance automation, increase personalization, and drive digital engagement across OneCarolina schools and units.

With a growing volume of email communications, automated journeys, and data-driven marketing strategies, this role will focus on improving user adoption of SFMC s advanced features, troubleshooting system issues, developing documentation, and expanding training initiatives. Additionally, many schools and units require technical support to implement marketing automation solutions. The Marketing Automation Specialist will help bridge this gap by assisting with journey configuration, reusable assets, data management, and other SFMC projects, ensuring automated communications can be deployed effectively and at scale.

- Associate's degree in Computer Information Technology, computer Technology Integration, Networking Technology, or related area and one year of experience in the information technology field related to the position's role; or
- Bachelor's degree from an appropriately accredited institution and one year experience in the information technology field related to the position's role; or
- Bachelor's degree in computer science, computer engineering, math or engineering or related technical degree from an appropriately accredited institution; or an equivalent combination of education and experience.
- Journey level required an additional one year of experience

* Experience supporting marketing automation platforms, preferably Salesforce Marketing Cloud ( SFMC), including Journey Builder, Automation Studio, Content Builder, and Contact Builder.
* Strong technical knowledge of email marketing best practices, audience segmentation, personalization, and familiarity with SQL and HTML/ CSS.
* Demonstrated ability to troubleshoot technical issues, develop documentation, deliver user training, and provide exceptional customer support.
* Excellent interpersonal, communication, collaboration, and problem-solving skills, with the ability to build relationships and communicate technical concepts to users with varying levels of expertise.

Not Applicable.

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu

Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.