Director of Student Recruitment

Position Details
University of Colorado | Denver
Official Title: Academic Services Director
Working Title: Director of Student Recruitment
FTE: Full-time 1.0 (1--%) FTE | Hybrid
Salary Range: $98,049 - $110,000
Position #00724041- Requisition #41032
Join the University of Colorado Denver

About the University of Colorado Denver
Millions of moments start at CU Denver, a place where innovation, research, and learning meet in the heart of a global city. We're the state's premier public urban research university with more than 100 in-demand, top-ranked bachelor's, master's, and doctoral degree programs. We partner with diverse learners-at any stage of their life and career-for transformative educational experiences. Across seven schools and colleges, our leading faculty inspires and works alongside students to solve complex challenges and produce impactful creative work. As part of the state's largest university system, CU Denver is a major contributor to the Colorado economy, with 2,000 employees and an annual economic impact of $665 million. To learn more about how CU Denver helps learners meet their moment, visit ucdenver.edu.

Job Description
* Applications are accepted electronically ONLY at www.cu.edu/cu-careers *

The Director of Recruitment develops and executes recruiting strategies to increase enrollment and enhance the reputation of Business School programs. This position has primary responsibility for graduate recruitment strategy, execution, and enrollment outcomes, while partnering with university enrollment teams to support undergraduate recruitment efforts. The Director oversees recruitment strategy and operations using enrollment data, dashboards, ROI analysis, and market trends to drive decision-making and improve recruitment effectiveness. This role leads recruitment event strategy, enrollment funnel management, and process improvement initiatives to support enrollment goals.

The Director supervises the recruiting team, providing leadership, coaching, and professional development while fostering a collaborative, student-centered culture. The position also builds and maintains strong relationships with academic programs, campus partners, alumni, industry leaders, and community organizations to strengthen re

Director of Student Recruitment

What you will do:

Strategic Planning, Execution, and Leadership

• Partner with the Assistant Dean of Enrollment and Scholarships, Business School leadership, and discipline/program directors to establish annual enrollment goals, align recruitment strategies with the Business School's strategic plan, and ensure achievement of enrollment objectives across all programs.
• Develop and execute recruitment and enrollment strategies with Assistant Dean of Enrollment and Scholarships for undergraduate and graduate programs, recognizing the unique needs, decision-making processes, and enrollment funnels of each student segment, to achieve enrollment goals, and advance the Business School's strategic priorities.
• Facilitate annual strategic planning and collaboration with discipline/program directors to identify program-specific recruitment opportunities, enhance market positioning, and engage diverse target student populations.
• Conduct market research and annual competitive analyses, evaluate enrollment and recruitment data, and present findings and recommendations to leadership to support program improvements/adjustments.
• Collaborate with D2 (self-funded programs) recruitment staff and other campus partners to align recruitment efforts, share best practices, and coordinate targeted outreach, recruitment initiatives, and enrollment events.
• Cultivate creative ideas for new recruiting opportunities and gaps.
• Lead, manage and coach recruiting team through goal setting, professional development, and regular feedback to ensure high levels of performance, engagement, and service.
• Foster a strong team culture within the recruiting team and broader student success teams in the Business School.

Operations and Technology

• Utilize Slate, Salesforce, AI tools, and enrollment analytics to establish recruitment goals, optimize enrollment funnel performance, automate processes, improve prospect engagement, and measure recruitment ROI.
• Collaborate with the marketing team regularly for the alignment of digital enrollment strategies, recruitment materials and collateral and website content for all programs.
• Develop and maintain CRM dashboards to evaluate recruitment effectiveness, conversion rates, and yield performance, supporting data-informed strategies that improve enrollment outcomes.
• Plan, execute, and continuously optimize recruitment events and outreach initiatives by leveraging CRM data, enrollment funnel metrics, and ROI analysis to maximize lead generation, conversion, and enrollment outcomes.
• Create and manage a departmental budget and track expenditures and allocations related to travel, events, and recruitment expenses.
• Lead the planning and execution of graduate and undergraduate recruitment events, including open houses, admitted student programs, outreach events, and campus visit experiences to increase awareness, engagement, and enrollment.
• Communicates with prospective students via call campaigns and emails regarding program(s) of interest; responds to RFI's; builds and maintains an active pipeline of leads.
• Actively participates in meetings with key stakeholders, being prepared to discuss performance data, prospective applicant concerns, and creative solutions to increase enrollment numbers.

Relationships and Partnerships

• Seek out, develop and manage strategic partnerships with existing external organizations/industry partners to develop new recruitment opportunities, broaden prospective student pipelines, and support enrollment goals in collaboration with Business School leadership.
• Engage with Business School's advising teams, campus college and university admissions, recruiting, advising and student affairs offices/organizations and the Office of International Admissions to build awareness of Business programs at CU Denver and within the CU System based upon strategic plan and feeds into enrollment numbers.
• Represent the Business School locally, nationally at recruiting fairs and other events that will allow maximum exposure to prospective students.
• Develop relationships with current students and alumni to help with recruitment activities for the Business School.
• Lead targeted on-campus outreach and recruitment efforts through partnerships with veteran services, student organizations/affinity groups, and other campus stakeholders from various schools and colleges to build a strong and diverse pipeline of prospective students.
• Actively participate in the CU Denver Recruitment and Outreach Network Committee and Graduate Student Recruitment Committee to share best practices, support university-wide enrollment initiatives, and strengthen recruitment strategies.

Other Duties

• Assist with yearly events as needed (e.g. Orientation, Graduation, etc).
• Participate in other program activities and initiatives as requested.
• Other duties as assigned.

Qualifications you already possess (Minimum Qualifications)
Applicants must meet minimum qualifications at the time of hire.

• Bachelor's degree in business, communications, marketing, public relations, social sciences, liberal arts or other related field
• Six (6) years of diverse and progressively responsible experience in student recruitment, admissions, and/or enrollment management
• Experience supervising/managing professional staff and team members

Preferred Qualification to possess (Preferred Qualifications)

• Master's degree in business, higher education, communications, marketing, public relations, social sciences, liberal arts or other related field
• Seven (7) years of professional experience in student recruitment, admissions and/or enrollment management
• Experience in graduate student recruitment
• Experience with technology: Salesforce, Slate, and A
• Experience with data analysis in student enrollment yield and outcomes
• Experience building and maintaining relationships with external organizations, industry partners, and community stakeholders

Knowledge, Skills, and Abilities

• Experience with Student Information Systems.
• Experience with Customer Relationship Management (CRM).
• Ability to communicate effectively, both in writing and orally.
• Ability to establish and maintain effective working relationships with employees at all levels throughout the institution.
• Demonstrate a commitment to providing outstanding customer service skills.
• Demonstrate an exceptional understanding of diversity, equity, and inclusion with a commitment to developing equitable practices.
• Ability to perform duties independently, without guidance and direction from other professionals.
• Ability to manage ambiguous situations and/or information and translate them into results.
• Demonstrate ability to lead and supervise teams, manage multiple priorities, and develop strategic initiatives that support organizational goals and service excellence.
• Demonstrate responsibility and accountability for the analysis of fiscal and human resources required to achieve department objectives including hiring, compensation, termination, and performance management.
• Demonstrated ability to utilize CRM systems, reporting tools, and data analytics to develop insights, guide strategy, and support data-informed decision-making.
• Ability to analyze data, provide comprehensive reporting demonstrating measured outcomes.
• Ability to build and maintain strategic partnerships with external organizations, industry partners, and community stakeholders.

Conditions of Employment

• Must be willing and able to travel.
• Must be willing and able to work occasional evenings and weekends.
• Must be willing and able to reliably transport self and any work materials to and from off-site work locations as needed for business purposes.

Mental, Physical, and/or Environmental Requirements

• This position may be performed in a hybrid or remote environment, requiring the ability to work effectively in a remote setting. This includes maintaining a dedicated workspace free of excessive noise or distractions, reliable internet connectivity, and the ability to participate in virtual meetings for extended periods. Employees must be able to independently manage time, remain stationary for prolonged computer-based work, and transport necessary equipment (such as a laptop and peripherals) between their remote work location and the office as needed.

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at workplaceengagement@ucdenver.edu .

Employment Sponsorship
Please be advised that this position is not eligible now or in the future for visa sponsorship.

Compensation and Benefits
The salary range (or hiring range) for this position has been established at $ $98,049 - $110,000 .

The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training. The above salary range (or hiring range) represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.

This position is/is not eligible for overtime compensation.

Your total compensation goes beyond the number on your paycheck. The University of Colorado Denver provides generous leave, health plans and retirement contributions that add to your bottom line.

Benefits: https://www.cu.edu/employee-services/benefits Total Compensation Calculator: http://www.cu.edu/node/153125

Application Deadline
Applications will be accepted until the position is filled. Preference will be given to complete applications received by Sep 23, 2026, 11:59:00 PM. Those who do not apply by this date may or may not be considered.

Required Application Materials:
To apply, please visit: http://www.cu.edu/cu-careers and attach:

• A cover letter which specifically addresses the job requirements and outlines qualifications
• A current CV/resume.
• List of three references (we will notify you prior to contacting both on and off-list references).

Questions should be directed to Kalia Lee, Kalia.Lee@ucdenver.edu.

Background Check Policy
The University of Colorado Denver strives to maintain a safe and productive educational, clinical, research and employment environment. All prospective employees and current employees must, therefore, consent to and pass background checks prior to any final appointment/employment.