Asset & Wealth Management, Growth Marketing & Lead Generation, Associate - New York

YOUR IMPACT

Goldman Sachs is hiring an Associate for the Digital Marketing team to support its Private Wealth Management business. This role sits within a highly collaborative team focused on accelerating business acquisition and revenue growth, globally. The Digital Leads Program connects with unknown prospects through paid media and Search channels and leverages our website and nurture communications to drive engagement and lead flow. This role will own program reporting, performance insights, lead tracking, and operational enhancements across the Digital Leads Program.

The Associate will work directly with global offices, partnering with regional management teams, advisors, and marketing colleagues. They will bring a strong commercial mindset to a team that focuses on accelerating performance for the firm, leveraging analytics and insights to measure program effectiveness, inform program strategy, and identify commercial outcomes. Experience translating business results into impactful storytelling is critical. The ideal candidate will anticipate leadership needs, exercise critical thinking, and bring a collaborative, detail-oriented, and organized approach.

OUR IMPACT

Wealth Management

Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking, and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for customers to better spend, borrow, invest, and save. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data, and design.

Private Wealth Management (PWM)

Goldman Sachs Private Wealth Management (PWM) specializes in creating comprehensive wealth management plans for high-net-worth individuals and families, as well as select institutions, including foundations and endowments. PWM Teams work one-on-one with clients to advise and deliver customized strategies drawn from our deep investment experience, diverse wealth management capabilities and global reach. Our Private Wealth Advisors (PWAs) deliver an unparalleled investment platform inclusive of the full product and service offerings of Goldman Sachs and beyond, which may include tax and estate planning, philanthropic planning and private banking and lending services. As client needs evolve, this close relationship allows the team to offer complementary services and new opportunities by leveraging the resources of Goldman Sachs and beyond.

RESPONSIBILITIES

Governance:

• Manage Digital Leads Program reporting, lead tracking and operations

• Own timely and accurate delivery of recurring reporting, ad hoc analysis and program results

• Document and monitor prospect personas and trends to identify insights and inform targeting

Technical skills:

• Work with Product and Engineering teams on lead workflow (Salesforce)

• Collaborate with Digital Marketing team to build lead scoring and nurture (Pardot)

• Map and refine customer journeys by buyer persona and product category

Team and Collaboration:

• Drive process efficiencies and leverage GS AI tools to maximize resources

• Collaborate effectively across teams and contribute to a dynamic, high-performing environment

• Contribute insights to the design and optimization of website landing pages used for prospecting

EXPERIENCE

• Bachelor's Degree plus 3+ years professional experience with demonstrated knowledge of sales and marketing
• Experience in sales enablement with revenue-facing roles

• Experience with lead nurture strategies, including scoring that generates qualified leads

• Experience with email marketing automation technologies e.g. Marketo, Pardot a plus

• Working knowledge of Salesforce and mechanics of lead management

• Ability to analyze quantitative metrics and present results of marketing efforts to executives

• Judgment and diplomacy when dealing with executives and business partners

• Strong interpersonal skills and a desire to work in a team-oriented environment
• Ability to work in a fast-paced environment and think clearly under pressure
• Strong verbal and written communication skills
• Proactive and solution-oriented mindset
• Financial services industry knowledge a plus

ABOUT GOLDMAN SACHS
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.
We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.
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Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law.