Senior Art Director, Health System

As the Senior Art Director at UCLA Health, you will help
shape the brand's creative voice through marketing campaigns that strengthen
its reputation and build awareness. You will partner with a Senior Copywriter
and collaborate with teams across the enterprise to develop creative work that
connects with audiences and contributes to UCLA Health's growth.

You will:

• Guide
  the creative direction and visual foundation for campaigns and brand
  marketing using strategic insights.
• Develop
  creative concepts and designs across video, digital, experiential, social,
  and print media.
• Partner
  with a Copywriter to bring campaign concepts to life.
• Collaborate
  with senior leaders, executives, and colleagues across Strategic
  Marketing, Brand Strategy and Creative, Digital, Partnerships, the David
  Geffen School of Medicine, Development, and the broader enterprise.
• Apply
  advertising and art direction expertise to analyze and solve complex
  creative challenges.
• Use
  strategic thinking, design sensibilities, and craftsmanship to create
  impactful marketing campaigns.
• Develop
  work that supports patient acquisition, staff and student recruitment,
  development, and UCLA Health's growth.

*A Bachelor's degree and/or equivalent combination of education and experience

*3 or more years of demonstrated experience as a creative professional, with a proven track record in developing brand creative

*3 or more years of hands-on creative experience working across diverse media channels, including digital, social, TV, print, OOH, and experiential

*Familiarity social media trends, editing, and video styles, especially for YouTube, Instagram, and Tiktok

*Create eye-catching organic and paid content for social media platforms that leads to engagement, including but not limited to Instagram, Facebook, and LinkedIn

*Proficient with Creative Suite, including but not limited to: Premiere Pro, After Effects, Lightroom, Photoshop, Illustrator, InDesign, etc.

*Willing to travel up to 30 miles with availability some weekends and after hours.

*Ability to manage multiple projects, remain positive and calm under pressure, and approach challenges with a solution-oriented mindset

*Strong knowledge and understanding of all aspects of marketing, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications

*Ability to capture video and photography on DSLR, GoPro, and iPhone