Brand Campaign Strategy and Activation Director

Forvis Mazars, LLP
United States, North Carolina, Charlotte
Nov 11, 2026
General information Name Brand Campaign Strategy and Activation Director Posting Title Brand Campaign Strategy and Activation Director Ref # 2237876 Date Published Wednesday, November 11, 2026 City Springfield State Missouri Country United States Job Category Marketing & Business Development Advertised Location US-GA-Atlanta, US-MO-Springfield, US-NC-Charlotte Working time Full Time Description & Requirements The Brand Campaign Strategy & Activation Director leads the development and execution of an integrated external brand campaign that strengthens reputation, drives awareness and consideration, and supports business growth. This role is responsible for defining how the brand is positioned in the U.S. market and translated into impactful activations across paid, earned, owned, and shared channels. This leader serves as the steward of the organization's brand platform, messaging architecture, audience strategy, and brand experience, while partnering closely with communications, marketing, digital, social, events, content, and business leaders to activate the brand in ways that build relevance, engagement, and preference. The role balances long-term strategic thinking with executional excellence, ensuring consistent and effective brand expression across all external touchpoints. This leader is expected to model and advance the firm's commitment to delivering an Unmatched Client Experience (UCX), bringing a service mindset to both internal collaboration and external brand experiences and setting a high standard for how the firm serves colleagues, clients, and the marketplace. This COE role establishes the audience, messaging, and channel framework within which campaigns, communications, and thought leadership are activated across the highest-priority elements of the U.S. channel mix. This leader will be responsible for optimizing the top-tier brand campaign while developing systems and frameworks that enable ownership of service and sector editorial strategies. What You Will Do: Brand Campaign Strategy Lead the development and evolution of the enterprise brand campaign strategy, positioning, value proposition, and market differentiation. Translate top-tier business priorities into integrated brand strategies that support growth, reputation, and stakeholder engagement. Define audience frameworks and segmentation strategies to improve targeting and relevance and drive clarity throughout the COE. Identify emerging market, customer, technology, and cultural trends that influence brand perception and opportunity. Play a key role in the development of the firm's third-party strategy. Shape enterprise narratives and messaging to strengthen market presence and competitive advantage. Coordinate with global counterparts to ensure global consistency and appropriate U.S. market differentiation. Brand Activation Develop integrated activation strategies that bring the brand to life across campaigns, thought leadership, sponsorships, executive platforms, events, social media, digital experiences, and key customer touchpoints. Partner with communications, marketing, and content teams to deliver coordinated brand storytelling across channels. Establish a COE framework that owns tier-one priorities, enables tier-two execution, and provides self-service capabilities for tier three. Ensure all activation activities align to enterprise business priorities and measurable brand objectives. Lead strategic planning for major brand moments in person and online. Establish frameworks that connect brand awareness efforts to engagement, consideration, and business outcomes. Channel & Audience Strategy Define channel strategies that optimize how and where the brand engages key audiences. Partner with digital, social, communications, content, and media teams to ensure channel investments support brand objectives. Evaluate audience behaviors and channel performance to identify growth opportunities and improve effectiveness. Guide the integrated planning across paid, earned, owned, and shared channels. Ensure a cohesive customer and stakeholder experience across all external touchpoints. Research, Insights & Performance Measurement Operationalize brand health measurement, market research, and audience insight initiatives. Develop US frameworks to measure brand awareness, reputation, preference, engagement, and share of voice. Leverage quantitative and qualitative data to inform strategic decisions and optimize activation efforts. Monitor competitive positioning, emerging trends, and industry benchmarks. Deliver executive reporting and make actionable recommendations based on performance outcomes. Brand Governance & Experience Maintain enterprise brand standards, messaging architecture, and governance processes. Ensure consistency of brand experience across communications, marketing, digital, social, and experiential channels. Serve as a strategic advisor on brand-related investments and initiatives. Leadership & Cross-Functional Collaboration Partner closely with communications, marketing, digital, content, social, customer experience, and business unit leaders to align strategy and execution. Model an Unmatched Client Experience in relationships with colleagues, business leaders, agencies, and external partners, demonstrating responsiveness, accountability, curiosity, collaboration, and a commitment to exceptional service. Lead agency relationships supporting brand strategy, research, and activation. Build alignment among senior stakeholders and influence strategic decision-making. Lead, coach, and develop a high-performing team of brand and communications professionals. Minimum Qualifications: Bachelor's degree in Marketing, Communications, Business, or related field. 10+ years of experience in brand strategy, marketing strategy, communications, or integrated marketing. Demonstrated success leading brand positioning and large-scale brand activation initiatives. Experience developing audience, channel, and content strategies. Strong knowledge of earned, owned, paid, and social media ecosystems. Experience using research, analytics, and performance data to inform strategy and measure outcomes. Exceptional stakeholder management, communication, and executive influence skills. Demonstrated commitment to exceptional service, with a track record of building trusted relationships, anticipating stakeholder needs, and delivering high-quality experiences for internal and external audiences. Preferred Qualifications: Master's degree or M.B.A. Experience in a large, matrixed enterprise organization. Background spanning corporate communications and marketing. Experience managing integrated agency partnerships and external vendors. Experience with reputation management, thought leadership, executive visibility, or co-branding initiatives. #LI-ATL, #LI-SGF, #LI-CLTSP #LI-LS1 About Forvis Mazars, LLP Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network. Ranked among the largest public accounting firms in the United States, our 7,000+ team members deliver assurance, tax, and consulting services to clients in all 50 states and internationally. With a legacy spanning more than 100 years, we're building something different. We are guided by a shared promise: Together, we create extraordinary experiences. That means delivering an Unmatched Client Experience while creating a workplace where relationships matter, learning fuels growth, and every person feels valued and supported to thrive. What We Offer Our robust total rewards program and flexible work environment reflect our commitment to people, careers, and well-being-empowering our team to grow and thrive while delivering exceptional service. To explore what makes working at Forvis Mazars special, visit www.forvismazars.us/careers. Legal Notice Forvis Mazars, LLP is an equal opportunity/affirmative action employer in accordance with applicable law. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications. Know Your Rights It is Forvis Mazars, LLP standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates. Forvis Mazars, LLP expressly reserves the right not to consider any unsolicited referrals, resumes or CVs from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies. Forvis Mazars, LLP further reserves the right not to pay a fee to a recruiter or recruiting agency unless such recruiter or recruiting agency has a signed vendor agreement with Forvis Mazars, LLP. 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