Senior Content Marketing Manager

***This position is Remote***

Job Summary

This position is an exciting opportunity to build a content marketing function at the leader in dental software. The role will be responsible for developing thought leadership initiatives, driving a content calendar full of education and high value for customers and building a network of content contributors from inside and outside the company. The ideal candidate has experience in healthcare, software and dental, and has built an inspiring and engaging content function at a high performing organization.

What you will do

• Lead content strategy for the organization, driving education and thought leadership about dental software, and key areas of innovation, including AI, patient experience, analytics.
• Collaborate with HS sales, marketing, and product teams to understand business objectives and develop an annual content calendar to support these objectives and drive sales.
• Support Demand Generation campaigns with compelling, educational content that helps drive sales of featured solutions.
• Manage development of webinars, case studies, eBooks, video, and other content.
• Provide thought leadership and internal consulting on content driven customer acquisition and sales.
• Support the creation of novel marketing funnels and campaigns to create scalable, positive ROI ways to drive sales.
• Ensure content is SEO optimized. Act as an internal consultant to help teams keep SEO as a top priority when developing online customer experiences.
• Ensure content is properly tracked so that we know where to invest time and resources.
• Establish a network of internal and external colleagues and speakers to help develop and drive content creation and curation.
• Leverage external sources of content, including Henry Schein businesses, influencers, suppliers, trade journals, and more, to educate customers about Henry Schein One solutions.
• Optimize content across traditional and digital channels and ensure brand consistency.
• Collaborate with social media, corporate communications, and sales and marketing TSMs to develop customer listening mechanisms to identify content needs.
• Develop network of internal and external thought leaders, including customers, to create effective content.
• Create processes for effective editing and proofreading across the marketing team.

Qualifications

Must have:

• Typically, 8 or more years of increasing responsibility and complexity in terms of any applicable professional experience.
• Typically, a bachelor's degree or global equivalent in related discipline.
• Deep, current knowledge of content marketing and the online content landscape
• Ability to manage agencies and production processes
• An eye for creating compelling customer experiences through content
• Knowledge of current best practices in online content-driven customer acquisition including marketing funnel construction, retargeting, influencer marketing and the use of video
• Content SEO optimization
• Outstanding editorial skills
• Ability to write relevant, concise, and targeted content
• Knowledge of social media / digital marketing best practices
• Knowledge of analytics to assess content performance
• Outstanding verbal and written communication skills and ability to resolve disputes effectively
• High level presentation and public speaking skills
• Outstanding independent decision making, analysis and problem-solving skills
• Understand, interpret, and act on financial information that contributes to business profitability
• Ability to plan and manage complex and successful projects; understand available resources, develop timeline, budget, and assign areas of responsibility
• Outstanding planning and organizational skills and techniques
• Communicate effectively with senior management and key stakeholders
• Strong negotiating skills and ability to effectively manage internal and external relationships
• Ability to influence, build relationships, understand organizational complexities, manage conflict and navigate politics
• Broad and wide range of professional and managerial skills with a full understanding of industry practices and company policies and procedures
• Outstanding in multiple technical and business skills

Nice to have:

The posted range for this position is $90,000-$110,000 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a 12.5%% bonus not reflected in the posted range.

What you get as a Henry Schein One Employee

• A great place to work with fantastic people.
• A career in the healthcare technology industry, with the ability to grow and realize your full potential.
• Competitive compensation.
• Excellent benefits package! Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Paid Parental Leave, Short Term Disability, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more.

About Henry Schein One

Henry Schein One is the global leader in dental management, analytics, communication, and marketing software. Our company's products and services work together as one simple solution to provide users with a seamless and integrated experience.

Our company thrives because of our people. We believe in supportive, diverse, and inclusive workforce, inclusive environments, professional development opportunities, and competitive compensation packages. We value innovation, teamwork, and encourage work-life balance.

One of many reasons why Henry Schein One (HS1) leads the industry is because of our products, services and most importantly our people. In 2022 HS1 was awarded one of the top places to work for in Utah. To learn more, click here: 2022 Best Companies To Work For | Henry Schein One

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

Unfortunately, Henry Schein One is unable to hire individuals residing in Alaska, North Dakota, Hawaii, West Virginia, Maryland, Delaware, Puerto Rico, or other US Territories at this time.